11 Incredible Statistics for Digital Marketing in the UK

The digital marketing landscape in the United Kingdom has undergone significant transformations in recent years. With the ever-growing influence of technology and the increasing prevalence of online platforms, businesses have had to adapt their marketing strategies to remain relevant and competitive. In this blog post, we will explore 11 compelling statistics that shed light on the state of digital marketing in the UK, offering valuable insights for marketers and businesses alike.

Mobile Dominance

Over 80% of internet users in the UK access the web through their mobile devices. This staggering statistic highlights the importance of mobile optimisation for websites and advertising campaigns. Neglecting mobile-friendly experiences can lead to missed opportunities and a potential loss of customers.

Social Media Penetration

Social media remains a crucial aspect of digital marketing in the UK, with approximately 66% of the population using social platforms regularly. Businesses must leverage the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with their target audiences effectively.

Video Marketing Growth

Video content continues to gain popularity, with online video consumption in the UK increasing by 240% over the past five years. Integrating video marketing into your digital strategy can significantly boost engagement and brand visibility.

Influencer Marketing Impact

Around 60% of UK consumers have made a purchase based on an influencer’s recommendation. This demonstrates the influence of social media influencers on consumer behaviour and emphasises the potential benefits of collaborating with influencers to promote products or services.

Rise of Voice Search

Voice-enabled devices are becoming more prevalent in UK households, with nearly 40% of adults using voice search at least once a day. Optimising content for voice search is essential for businesses aiming to capture voice-driven traffic and improve their SEO rankings.

Personalisation Matters

Approximately 80% of UK consumers say they are more likely to do business with a brand that offers personalised experiences. Tailoring content and marketing messages to individual preferences and needs can create stronger connections with customers.

E-commerce on the Rise

E-commerce continues to flourish in the UK, with online sales accounting for nearly 30% of total retail sales. This shift in consumer behaviour underscores the importance of robust and user-friendly e-commerce platforms for businesses looking to capitalize on the digital marketplace.

Email Marketing Effectiveness

Contrary to popular belief, email marketing remains highly effective, with an average ROI of 3800% in the UK. Crafting targeted and engaging email campaigns can yield significant results for businesses, making it a valuable tool in the digital marketing arsenal.

Content Length and SEO

Long-form content, typically over 2,000 words, tends to rank higher on search engine results pages (SERPs). In fact, around 56% of content on the first page of Google search results is over 2,000 words. Investing in comprehensive and informative content can boost organic search visibility.

Data Privacy Concerns

With the implementation of the General Data Protection Regulation (GDPR), 85% of UK consumers now prioritise data privacy when dealing with brands. Businesses must respect user data and be transparent in their data collection and usage practices to build trust and credibility.

Sustainability and Consumer Choices

A growing number of UK consumers (over 70%) prefer to support eco-friendly and sustainable brands. Incorporating environmentally conscious practices into your marketing efforts can resonate with conscious consumers and foster brand loyalty.


These 11 statistics provide a glimpse into the dynamic world of digital marketing in the UK. As consumer behaviours continue to evolve, businesses must stay ahead of the curve by adapting their strategies to align with the prevailing trends. From mobile optimisation and influencer marketing to sustainability and data privacy, understanding and acting on these insights can lead to digital marketing success and help businesses thrive in an ever-changing landscape. Embracing these statistics as guiding principles can empower marketers to create impactful campaigns and forge lasting connections with their target audience in the digital realm.

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