How Whispering Angel Became the World’s Most Luxurious Rosé
Whispering Angel is more than just a rosé wine; it has become the worlds most luxurious rosé that has been carefully crafted and brilliantly marketed. Sacha Lichine, the visionary behind Whispering Angel, saw a gap in the market for a premium rosé that would elevate the status of this drink.
Sacha Lichine, Founder of Whispering Angel
Lichine teamed up with renowned winemaker Patrick Léon. Together they created a rosé that was exquisite in taste and appearance—a rosé that would change the way people think about this beverage and make it a desirable and aspirational choice.
Sacha Lichine, speaking to Gentleman’s Journal, shared insights into the transformation of rosé wine. He noted, “Around the 1990s there was a bit of glamour associated with rosé wine because of the Cannes Film Festival – a lot of Americans went to Cannes and took the rosé they’d been drinking back to the US with them, so it became quite chic and associated with the lifestyle of the French Riviera.”
Chateau d’Esclans, Les Clans, Garrus
Strategic marketing targeting affluent consumers helped drive the wine’s aspirational status. Whispering Angel secured placements at prestigious venues, events, and menus, cultivating its image as the choice of the fashionable elite.
What really worked for Whispering Angel was how they marketed it: