The best time to post on Instagram in 2022

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Instagram is a powerful social media platform. Using the right hashtags can make all the difference to your reach, engagement and even your conversion rates. But when is the best time to post on Instagram? What is the optimum time you should post if you want maximum exposure?

One of the most important things you can do when it comes to marketing your brand on Instagram is to post at the right time. The best time for you to post depends on who your audience is and what their needs are. 

The two most important things to know about your audience

  1. Who is your audience?
  2. When are they online?

When you determine your audience, you can start catering to them. You’ll be able to create a specific message for them; this will resonate more than a general post.

The second thing to know about your audience is when they are online. Your followers might be online at different times of the day depending on where they live and their time zone. If you want to get the most out of your Instagram account, it’s important to know when your followers are online so you can post at those times. This will ensure that more people see your photos and are more likely to engage with them.

Time of posting

The time of day you post is an important part of how to get more Instagram followers.

If you’re a business that sells products to other businesses, most of your customers are probably in a traditional 9-5 workday. That means the best times for you to post on Instagram are probably early in the morning or after work hours (up until about 9 pm).

On the other hand, if you’re aware that your customers are teenagers and young adults, you are better off posting in the late afternoon or early evening. 

The general rule

If you’re looking for a general rule of thumb, here it is: weekdays usually get more engagement than weekends, and mornings and evenings are generally better than afternoons. As mentioned above, this can vary depending on the type of business you run, but those are good strategies to start with.

Another great place to get started is by looking at your own analytics. From this data, you will be able to see how your posts have performed in the past. Take a look at what times of day, and days of the week, bring in the most engagement to find out when your audience tends to be on Instagram. Then start experimenting!


Analytics for Instagram is a tool that allows you to measure the performance of your posts and followers. It tells you how many people have seen your post, who they are and where they are located. Using this information: you can refine your strategy and understand what content works best with your audience and when to post.

Analysing your posts

To view the analytics of a specific post, tap on it in the Insights tab of your account. (To access insights, you’ll need to have a business account). Analytics for Instagram will display how many people have seen your post over various periods (today, yesterday, last week and last month). You can also see the age range and gender of those who have viewed it.

The Insights tab will show you which posts have been most popular and which ones have not appealed to your followers. You can also see how many people have followed you over a selected time and how many have unfollowed you.

The best times to post on Instagram

According to a study by Kicksta:



I bet you’re a little confused about when is the best time to post on Instagram, right? I mean, there is no single best time to post. The best time for you might be different from the best time for someone else. However, you can still use this information to help your posting schedule. Your Instagram account will give you a better idea of when people are most active on the app, and you can make a schedule that fits both your audience and your needs.

Frequency of posting

It’s important to know that posting on Instagram too often can do more harm than good.

Yes, there are a lot of people who have been able to build a following on Instagram by posting daily. However, posting too often can sometimes do more harm than good.

Here’s why:

When you post too often, the quality of your content starts to suffer. You start to feel the pressure that you need to post every day, that you need to come up with something new to say every day, so you start putting out content that is not as valuable as it could be.

At the same time, because you’re posting every day, some people will get annoyed with your frequent posts and unfollow you. They don’t want to see a post from you every hour of every day. They’ve got other things on their feed they want to see!

And this is the real paradox of social media: The more often you share on social media, the smaller your impact will be.

Instagram’s Algorithm

We know it is tempting to post whenever you feel like it. Or whenever you have a new picture to share. After all, as you’re scrolling through your feed, everything seems to be in chronological order, right?


If you want to get the most out of your posts on Instagram, there are a few things you should remember:

Instagram’s algorithm is complex. The more users who like and comment on your posts, the more likely it is that they will be shown to people who don’t follow you (which means more likes and comments!)

That’s why it can help to post at different times of the day. Not so much because of the time itself, but because of the number of people online at that specific time. Posting when there are fewer active users means fewer people will see your post when it goes live. As a result, it’ll get fewer likes and comments. Those few comments will happen over a longer time period than they would if there were more users online when you posted.

We know the last thing you want to be thinking about is when the best time to post on Instagram is. But, if you plan ahead and make sure you’re posting at the right time of day, you’ll gain more followers and more engagement.

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