When PRESS approaches us with a creative campaign, we dive into the campaign in more detail; what is the aim of the campaign, what audience are we targeting, what platforms and channels is it to be deployed across and therefore DIM’s require. Finally we get a clear understanding of what products/services we’re promoting and understanding the key USPs and brand messaging we need to convey in this piece of creative. Once this is clearly understood, we kick off the pre to post-production journey and ensure all goals set are achieved.
With a clear understanding of the campaign purpose and platforms for distribution, we work closely with the PRESS team to bring the concept to life and created 2x hero videos for each concept (Health Delivered and Benefits of the Cleanse) with a cut down for each to be used as social ads.
As the assets were going to be rolled out on performance ads (with a target of acquisition), organic social and owned media, we leaned heavily on ASMR to bring this film to life, such as sounds of nature, bustling city activities and bottle lids to resonate with viewers and capture their attention in an otherwise cluttered space.
The final output was a selection of high-fashion images used across their various media platforms to promote their new line of drinks.
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