Sacred Gold

Sacred Gold is a Fine Jewellery and Piercing Haven. Their stores around London and online showcase Europe’s largest selection of BVLA fine body jewellery and their renowned piercers specialise in jewellery curations, creating beautiful body adornment for all of London.

Sacred Gold Instagram
Sacred Gold Instagram
Sacred Gold Instagram

Sacred Gold partnered with 303 to elevate and develop their online brand presence, drive footfall to the stores and purchases on the website. In order to reboot Sacred Gold’s digital personality, 303 took control of all creative content.

Establishing a consistent brand identity and aesthetic builds brand affinity and fosters a personal relationship with consumers and the brand. On establishing the creative direction of all content, 303 rolled out a comprehensive amplification strategy. This strategy was twofold; organic and owned marketing and paid media.

For the organic and owned stream, 303 implemented a robust plan for amplification via Sacred Gold’s organic social media channels. Pairing the stunning content with effective copy has established Sacred Gold as the leading fine jewellery and piercing boutique in London. The owned social channel was strengthened by the support of a thorough email marketing campaign which allowed Sacred Gold to communicate effectively with different audiences resulting in conversion. The organic and owned stream is supported by the results-oriented paid media strategy executed by 303.

303 deploys the recognisable creative across paid media channels including Facebook, Instagram, Google and Google shopping. The aim of the paid media strategy is to amplify brand fame to result in online purchases and visits to the physical stores. The pairing of organic, owned, paid media and creative work in harmony to drive impressive ROIs and surpass KPIs set at the outset.

61%

Abandoned Cart Email Open Rate

31%

Of all UK Sessions

25%

Impression Increase

Sacred Gold

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