WOW Hydrate are a sports drink brand on a mission to change the face of sports and fitness hydration.
WOW Hydrate’s Challenge
WOW Hydrate were relaunching a new product and wanted support generating social media creatives to use to amplify the relaunch.
As a creative agency we were able to manage the project from end to end and support WOW Hydrate with all areas of the production including pre production, location and model sourcing, and post production.
The brief for this project was focussed on producing an urban feel to the creative, that also included different athletes and their specialisms. We shot the creative throughout one day, with multiple locations covered. The post production also had to be efficient and turned around quickly due to the product relaunch, which we were able to support with.
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