Google Advertising for Premium Brands
What does the service include?
303 provides management of all advertising activity that Google encompasses, including Google Search and Shopping. The service we provide for the platform includes the development of a comprehensive strategy, constant optimisation of keyword and audience targeting, as well as extensive reporting on learnings and insight gained from our activity.
Google Ads boost overall brand awareness by:
What are the main benefits you will get from this service?
Google’s broad range of advertising channels allow us to customise our strategy based on a client’s specific needs, allowing us to reach relevant potential customers at multiple touch points. Dissimilarly to other advertising platforms, Google Search and Shopping can capture consumers at their exploration phase, and reach them when they are making intentful searches. Alternatively, Google channels can also support brand awareness activity and push for conversions using dynamic Display Remarketing.
Our strategy development and ongoing testing allow us to make use of Google’s advertising network, in line with what will best serve our client’s needs and objectives.
Are you a consumer brand?
Do you want to grow?
How will the service be deployed and what are the steps?
Our onboarding process consists of initially performing an extensive keyword audit on the account (if possible) or if the account is new, we will set this up for you, before working with your website team to implement tracking on the site. From here, we will work on creating a media plan detailing out the keyword strategy to be implemented onto the account – this will involve targeting branded keywords (your company name) and non branded keywords (based on your product offering and USPs). Additionally, relevant site links, call out extensions, and call extensions will be set up across campaigns.
Why should you be thinking about Google?
Paid search is a longstanding constituent of paid media strategies and remains a vital platform for driving revenue with a high return on investment. With billions of searches per day on Google, Search ads ensure potential customers notice your brand, consider your offerings and take action. Their strength lies in being able to reach consumers with high purchase intent at every stage of their research journey, with Google’s Shopping and Display platforms on hand to provide great support to Search activity.
At 303, we focus on constantly evolving our optimisation processes to ensure our search and shopping campaigns are running at their most efficient and delivering high returns for our partners. We undertake a lengthy keyword research process prior to launching activity and constantly hone our coverage to ensure we are reaching new customers and driving a high volume of relevant traffic to the site.
Lottie partnered with 303 ahead of its launch to help capture relevant care seekers through Google search and to establish Lottie as an authority in the care industry. Our search strategy focused on reaching care seekers at every stage of their search – from explorative to high intent terms.
Through extensive testing, multiple fruitful avenues were found allowing us to scale spend by 165% in a cost-effective manner – over a 4 month period.
Leads from Search
What is PPC?
PPC, or Pay-Per-Click, is a form of digital marketing by which advertisers pay a fee for each time one of their ads is clicked. The cost of this fee varies based on a number of factors but is primarily influenced by competition.
What are google video ads?
Google Video Ads are shown throughout videos on YouTube, with their placement and length dependant on the format selected. Advertisers are able to choose from a range of goals for these campaigns to suit their aims, including: Sales, Leads, Website Traffic, & Brand Awareness.
What is google shopping?
Google Shopping is a sub-service of their Search platform, which hosts advertisers’ products and allows users to research different products based on their search query. It is a great means for consumers to compare products, view images and research basic information without leaving Google.
What are google search ads?
Google search ads fall under the PPC marketing channel and allow advertisers to place ads across the search network, with payment made each time a user clicks on an ad. The ads can be placed at the top and bottom of the Google results page, with advertisers typically aiming to feature at the top as frequently as possible as these ads have the highest visibility and tend to receive the highest click share.
Are you a consumer brand?
Do you want to grow?