Google Advertising for Premium Brands

Google’s broad range of advertising channels allow us to customise our strategy based on a client’s specific needs, allowing us to reach relevant potential customers at multiple touch points.  Dissimilarly to other advertising platforms, Google Search and Shopping can capture consumers at their exploration phase, and reach them when they are making intentful searches. Alternatively, Google channels can also support brand awareness activity and push for conversions using dynamic Display Remarketing.

Our strategy development and ongoing testing allow us to make use of Google’s advertising network, in line with what will best serve our client’s needs and objectives.

Our onboarding process consists of initially performing an extensive keyword audit on the account (if possible) or if the account is new, we will set this up for you, before working with your website team to implement tracking on the site. From here, we will work on creating a media plan detailing out the keyword strategy to be implemented onto the account – this will involve targeting branded keywords (your company name) and non branded keywords (based on your product offering and USPs). Additionally, relevant site links, call out extensions, and call extensions will be set up across campaigns.

Paid search is a longstanding constituent of paid media strategies and remains a vital platform for driving revenue with a high return on investment. With billions of searches per day on Google, Search ads ensure potential customers notice your brand, consider your offerings and take action. Their strength lies in being able to reach consumers with high purchase intent at every stage of their research journey, with Google’s Shopping and Display platforms on hand to provide great support to Search activity.

At 303, we focus on constantly evolving our optimisation processes to ensure our search and shopping campaigns are running at their most efficient and delivering high returns for our partners. We undertake a lengthy keyword research process prior to launching activity and constantly hone our coverage to ensure we are reaching new customers and driving a high volume of relevant traffic to the site.