Linkedin Marketing for Premium Brands

LinkedIn is a platform for consumers to network and connect with people who have a similar business ethos to them. It is therefore a fantastic platform for a brand to also communicate with these people and become involved in key conversations. An organic profile is essential in social proofing your brand but using LinkedIn ads, 303 can increase the visibility of your brand and connect with like minded customers who are highly likely to purchase from your business. 

Paired with high quality content, which can be crafted by our in-house creative team, LinkedIn may outperform other platforms, which reach a larger, but arguably less valuable target audience.  Using LinkedIn Ads for a partner recently saw promoted video receive a view rate of 30% which is 3x higher than average view rates seen on the platform.

When starting on LinkedIn, we firstly want to understand what target audience is already engaging with your brand on the platform; what industries are they in? Are they older or younger? What types of job roles do they work in? What sort of content are they engaging with? From here, we will pair this information alongside your desired target audience and begin media planning for how we will reach the audience. When onboarding, we may need to implement tracking onto the website before we set ads live.

Once ads are live, we will optimise creative, copy and audiences over time, to ensure results are the best they can be. We take a similar approach with the organic strategy; after an extensive audit of target audience and competitors, we will strategically plan content to engage with users.

This platform, in an organic sense, is less of a “shopfront” as other social platforms, and so the strategy needs to be tailored to this audience accordingly. 303 will create a strategy full of informative and educational posts that encourage engagement resulting in stronger social proofing.

LinkedIn has quickly become far more than a corporate networking tool. Increasingly, users utilise the platform for rich media posting, sales, and even blogging. Crucially for advertisers, LinkedIn enables incredibly in-depth, granular targeting which can be extremely lucrative as targets are more highly qualified than on other platforms.

Users are also increasingly showing more interest in DTC business’ journeys. LinkedIn is a great way to gain users trust and loyalty through organic content shared.

303’s historic working relationships with direct to consumer brands has meant that LinkedIn has often been used to target affluent consumer groups. The ability to target based on job title and company is incredibly valuable and has proven to yield strong results. Despite a much higher CPM than other platforms, demographic and behavioural targeting can be done to great effect, especially when paired with engaging creative.