Young man filming himself for TikTok, showcasing a trendy outfit. He's striking a confident pose in a stylish ensemble, with his smartphone visible in a mirror reflection. The background shows a bedroom with fashion items and accessories scattered around, suggesting a clothing haul or outfit transformation video in progress. His expression is enthusiastic, capturing the excitement of sharing the latest fashion trends.

15 TikTok Niches That Are Exploding in Popularity Right Now

TikTok has become a powerhouse for content creators, with over 1.6 billion users worldwide. To stand out in this crowded space, choosing the right niche is crucial. Here are 15+ best TikTok niches that can help you go viral in 2024:

1. Cooking and Recipes

Cooking content remains a top performer on TikTok. With 10.1M posts under #Cooking and 3.9M under #TikTokFood, this niche offers vast potential. Share quick recipes, cooking hacks, and food challenges to engage your audience. The popularity of food-related content has surged, with many users turning to TikTok for culinary inspiration and easy-to-follow recipes.

@samseats Episode 1 | Christmas Sides 🎄 Roast Potatoes 🥔 In this new mini series I’ll be showing you some of THE best and tastiest classic Christmas side dishes to help you make the best tasting Christmas meal you’ll ever have had. First up, the mighty roast potatoes 😏🔥 Serves 6-8 2kg king Edward potatoes, peeled and cut into chunks (these my favourite variety as they are incredibly fluffy, therefore crisp up the best) A few garlic cloves, peeled and crushed in the palm of your hand 500g goose / duck / beef fat Few sprigs of rosemary, stalks removed Zest of 1 lemon Generous sprinkling of sea salt 1. Add the potatoes into a pot with a pinch of salt and the garlic cloves (optionally add in some rosemary sprigs here too), cover with cold water and bring to a boil. Cook for roughly 10 minutes until fork tender, but not falling apart. 2. Preheat an oven to 200 C / 390 F fan. 3. Strain the boiled potatoes then leave to steam dry in the colander for a few minutes. Add back into the dry pot, cover with a lid and shake to lightly ‘fluff’ them up – this is what gets you the extra crispy edges. 4. Add the goose fat into two baking trays, place into the oven and preheat the oil for 15 minutes. 5. Remove the tray from the oven and then carefully add in the potatoes. Coat each potato in the goose fat then place them back into the oven. 6. Cook the potatoes for 60-75 minutes, turning every 20 minutes or so to coat them evenly in the oil. 7. Whilst cooking, prepare the rosemary salt bg blending together, or finely chopping, the rosemary, lemon zest and salt. 8. Once the potatoes have cooked and are a golden brown colour all over, remove them from the oven and lift out of the tray with a slotted spoon. Toss the potatoes in a bowl with a sprinkling of the rosemary salt and some extra finely chopped rosemary. This is THE perfect potato for any roast or Christmas dinner, or simply to go alongside a bowl of rich gravy. Enjoy! 🔥 #fyp #roast #asmr #food #cooking #tiktokfood #foodtok #christmas #dinner #sundayroast #easyrecipe #comfortfood #potatoes #gravy ♬ It’s the Most Wonderful Time of the Year – Andy Williams

2. Pet Videos

Pet content never fails to charm viewers. The #Pets hashtag boasts 16.4M posts, while #dogsoftiktok has an impressive 34M posts. Showcase your furry friends’ antics for instant appeal. From cute cat videos to hilarious dog tricks, pet content consistently performs well across all age groups on TikTok.

@animalsdiscovery1 Cute puppies. #puppy #dogsoftiktok #labradorpuppy #doglover #cute ♬ original sound – Animals Discovery

3. Beauty and Skincare

Beauty enthusiasts flock to TikTok for makeup tutorials and skincare tips. This niche offers endless possibilities for creative content. With the rise of “skinfluencers” and makeup artists sharing their expertise, beauty-related videos continue to gain traction on the platform.

Young woman applying skincare product while filming herself for a TikTok video. She is smiling at the camera and holding a serum bottle in one hand while using her other hand to apply the product to her cheek. The background shows a well-lit bathroom setting with skincare products visible on the counter.

4. Fitness and Wellness

With health consciousness on the rise, fitness content is in high demand. Share workout routines, nutrition advice, and wellness tips. The #fitness hashtag has over 39B views, indicating the massive interest in health-related content on TikTok.

@trainwtaylorx FULL GLUTE DAY in @DFYNE code TAYLOR #glutes #glutesworkout #glutegrowth #legday #gymgirl #weightlifting #routine #gymtok #fitnessmotivation #fitness #transformation ♬ Fall Back – Lithe

5. DIY and Crafts

The DIY niche has 22.7M posts under #DIY. From home decor to upcycling projects, creative DIY content can quickly go viral. Users love seeing innovative ways to repurpose items or create something new, making this niche particularly engaging.

6. Education and Learning

Educational content thrives on TikTok. Offer study tips, explain complex topics, or share interesting facts to engage curious minds. The platform’s short-form video format is perfect for bite-sized learning, making educational content both entertaining and informative.

7. Technology and Gadgets

Tech enthusiasts love staying updated. With 2.7M posts under #Tech, this niche offers opportunities for unboxings, reviews, and tech hacks. As new gadgets and technologies emerge, there’s always fresh content to create in this ever-evolving niche.

@tussalty This tech backpack is WILD 😵‍💫 #tech #techtok #techreview #budgettech #techgadgets #budgetitems #tussalty ♬ original sound – Tussalty

8. Animation and Digital Art

Visual storytelling is powerful on TikTok. The #Art hashtag has 73.4M posts, showing the popularity of creative content. From short animations to digital art tutorials, this niche allows creators to showcase their artistic skills and inspire others.

@jettesart 𝐈’𝐦 𝐚 𝐛𝐚𝐝 𝐚𝐫𝐭𝐢𝐬𝐭 (𝐚𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐟𝐢𝐧𝐞) 🖌️ What is something you do that is considered bad but actually pretty helpful in getting your work done more efficiently? #art #artist #artstudent #artstudio ♬ original sound – Jette

9. Fashion and Style

Fashion trends spread quickly on TikTok. Share outfit ideas, styling tips, and fashion hacks to attract style-conscious viewers. With many users turning to TikTok for fashion inspiration, this niche offers great potential for both individual creators and brands.

@gabriiiellegagnon Ootd #ootd#oldmoneyoutfits#oldmoneyaesthetic#fashioninspo#fashion ♬ original sound – kardashianicon

10. Book Recommendations and Reviews

BookTok is a thriving community with 34.1M posts under #BookTok. Share reviews, reading challenges, and literary discussions. This niche has significantly impacted book sales, with many titles going viral thanks to TikTok recommendations.

11. Travel and Adventure

While travel content has faced challenges, it’s poised for a comeback. Share travel tips, destination highlights, and adventure stories. As global travel restrictions ease, this niche is expected to see renewed interest and engagement.

@mmvah This view is all I need 🫶🏽 📍 Terazza Celé #italy #amalficoast #travel #traveltiktok ♬ young and beautiful – ‍r7ptor

12. Comedy and Humour

Funny content always has viral potential. Create skits, parodies, or relatable humor to make your audience laugh. Comedy is a universal language on TikTok, with humorous videos often crossing cultural and linguistic barriers.

Smiling young person filming themselves for a TikTok video, making an exaggerated facial expression while gesturing dramatically. The background shows a bedroom setting with posters and props visible, suggesting a comedic skit in progress. A smartphone on a tripod is visible in the foreground, capturing the performance.

13. Personal Finance and Investing

Financial literacy content is gaining traction. Offer budgeting tips, investment advice, and money-saving hacks. With many young users seeking financial guidance, this niche provides valuable information in an accessible format.

14. Sustainable Living

Eco-conscious content resonates with many users. Share tips for reducing waste, sustainable products, and green living ideas. As environmental awareness grows, this niche offers opportunities to educate and inspire viewers to make more sustainable choices.

15. Music and Dance

TikTok’s roots in musical.ly make this niche evergreen. Create or participate in dance challenges, share music tips, or showcase your talents. Music-related content continues to be a core part of TikTok’s identity, with many songs going viral through the platform.

By focusing on one of these niches and consistently creating high-quality content, you’ll increase your chances of going viral on TikTok in 2024. Remember, the key is to find a niche that aligns with your interests and skills while also appealing to a broad audience. Engage with your followers, use relevant hashtags, and stay up-to-date with TikTok trends to maximise your growth potential.

@chrissipatakas @Tyla made me do it 💫 #tyla #trend #dancechallenge #fyp #dance ♬ som original – ciel

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