Instagram management for luxury brands, built on desire and detail.
We manage Instagram for premium and luxury brands, from an editorial grid and Reels to Stories and community management, growing an engaged following that reflects the quality of your brand.
Instagram is where luxury customers discover, follow and judge brands. A beautiful feed is only the start. It needs a clear point of view, a steady rhythm of Reels and Stories, and a community that feels looked after.
How we manage Instagram
Strategy and content planning
A clear plan for what to post, when and why, built around your brand and your audience.
Content pillars
Themes such as product, craft, lifestyle and community that keep the feed varied and on-brand.
An editorial grid
A feed planned like a magazine, so every post sits well alongside the last.
Planned around moments
Launches, seasons and brand stories mapped into a monthly calendar.
Reels, Stories and content
Content made for each format, produced by our in-house creative team.
Reels that hold attention
Short-form video with strong openings, made to reach new audiences through Reels and Explore.
Stories that build closeness
Behind the scenes, polls, Q&As and product moments that keep your community engaged every day.
Polished and lo-fi
Editorial photography alongside authentic, lo-fi content, balanced to suit your brand.
Community management
Comments and messages handled in your voice, so every follower feels looked after.
Comments and DMs
Timely, on-brand replies that build relationships and pass sales enquiries to your team.
Creators and UGC
Working with creators and sharing customer content to add authenticity and reach.
Collaborations
Collab posts and partnerships with aligned brands and personalities to reach new audiences.
Growth and reporting
Clear reporting on what is working, and how Instagram supports the wider business.
Algorithm-aware
Content shaped around what Instagram rewards today, from watch time to shares and saves.
Monthly reporting
Reach, engagement, follower growth and site traffic, with insights and clear next steps.
Joined up with paid
Organic insight shared with our paid team, so the best ideas can be scaled with Meta ads.
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How it works
01
Audit and discover
Review your account, competitors and audience to find the biggest opportunities.
02
Plan the feed
Set content pillars, formats and a monthly calendar.
03
Create and publish
Produce, schedule and publish content across the feed, Reels and Stories.
04
Engage and refine
Manage the community and refine the plan using monthly insights.
Case study
Organic Social Strategy for Luxury London Patisserie
Bringing attention to legacy media
Showcasing bespoke watch making through social and email marketing with Wildman
Frequently asked questions
Instagram is often the first place customers experience a luxury brand. An agency brings strategy, production and consistency, so the account grows while protecting your positioning and visual standards.
Most luxury brands do well with three to five feed posts or Reels a week, plus regular Stories. The right rhythm depends on your audience and how much high-quality content is available.
Yes. Reels are one of the main ways Instagram reaches new people. For luxury brands, the key is Reels that feel considered and on-brand rather than chasing every trend.
Yes. Our in-house team produces photography, video, design and copy, and we can also work with your existing campaign assets.
Yes. We reply in your brand voice and pass customer service and sales enquiries to your team.
We track reach, engagement, saves, shares, follower growth and traffic to your site, with clear monthly reporting and recommendations.
Other services
Premium Creative
Editorial-grade content built to perform across every channel. Shoots, edits and design crafted to hold the calibre of the brand and drive measurable return wherever it runs.
Premium Performance Marketing
Paid social, paid search and programmatic for premium and luxury brands, pairing refined creative with measurable, profitable growth.
