Rapport London
We began working with Rapport London at the start of 2020, we’ve partnered with the brand across Organic, Paid Social, Email Marketing, and Creative, focusing on driving organic traffic and building their social presence.
Partnership Overview
Goals
Rapport London aimed to grow brand visibility and social engagement across a luxury audience while highlighting their heritage of craftsmanship. We focused on driving organic growth through visually refined content and cohesive storytelling, positioning Rapport as a premium, sought-after brand in the digital space.
AOV Increase
YOY Growth (USA)
YOY Revenue Increase
Creative Strategy
Crafting a Legacy in Luxury
Our creative strategy for Rapport London encompasses a comprehensive suite of content designed to showcase the brand's elegance and craftsmanship. From hero videos and TV adverts to tailored organic social media content, our team has managed every aspect of the creative process—content strategy, pre-production, shooting, and post-production. We’ve focused on producing visually stunning narratives that resonate with the brand's heritage while engaging a modern audience. By blending lifestyle aesthetics with compelling storytelling, we have created a diverse range of content that not only elevates the brand's image but also strengthens its community connection. This approach ensures that every piece of content reflects Rapport London's premium status and appeals to its discerning clientele.
Seasonal Campaigns
Although our team were focused on producing frequent performance assets for the channels under management. As part of our strategy, we also produced seasonal campaigns for peak periods throughout the year.
Performance Marketing
Yearly Luxury E-commerce Growth
After we completed the digital transformation for Rapport London, we began building a new Meta and Google approach to new customer acquisition for the brand. The included build high performing creative that we felt would resonate with premium and luxury audiences. Once underway we starting working at strategies to improve AOV and reducing overall CPA, while considering long term customer loyalty and retention.
Premium Organic Distribution
A multi platform approach
For Rapport London, our goal was to grow their social following and build an engaged community. We shifted from user-generated content to a more polished, lifestyle-focused aesthetic that highlights the brand's heritage and quality. After launching their TikTok and YouTube in 2022, we gained 20k followers and 200k+ views. We developed four key content pillars for planning, leaving room for reactive, trend-driven content to boost engagement and position posts to go viral. This strategy has delivered relatable, high-engagement content that resonates with followers.
Email Marketing
Luxury in Every Inbox
We crafted an email marketing strategy for Rapport London that nurtured their audience while showcasing luxury offerings. Our visually stunning newsletters highlighted new products and brand stories, driving engagement with tailored content. By leveraging data insights, we refined campaigns to boost open and click-through rates, fostering loyalty and driving conversions.
Ready to Grow?
