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5 Essential Meta Statistics You Need To Know In 2022

In October of 2021, Mark Zuckerberg announced the launch of Facebook’s rebranding to Meta. With these recent changes taking place, we decided to put together the top statistics to help prepare your business for the future of social media.

Meta

77% of internet users are active on at least one Meta Platform

With the rapid growth of Facebook, Instagram & Whatsapp over the past decade, it’s clear to see why such a high percentage of internet users are on these platforms. This provides a huge opportunity for businesses that advertise online, as the potential reach of your ads can spread across the majority of internet users.

Facebook

93% of Social Media Marketers use Facebook Ads

Facebook ads have been exploding in popularity and continue to be the king of social media advertising. But what does this mean for your business? Unfortunately, the platform is now extremely competitive, however this doesn’t mean you can’t achieve incredible results. The key to overcoming this competitive space is to make creatives that truly stand out, so spend less time in the ad account and more time on producing engaging content.

People are 53% more likely to buy from a business using live chat

Live chat has been an important feature for businesses across the world, but now it’s more important than ever. Having quick and effective customer service is key to building a strong community & reputation, Facebook’s live chat allows you to do just that. So always look for new ways to make your live chat as helpful as possible.

Facebook

Instagram

1 in 2 people have used Instagram to discover new brands

Instagram has become one of the most popular spaces for people to find new brands & products thanks to its visual layout and large user base. So when advertising or posting content on the platform, be sure to engage & educate your audience with visually appealing content.

57% of people like seeing polls and quizzes from brands on Instagram

A great way of building a community and engaging your audience is with polls & quizzes. This will allow you to get important feedback about all aspects of your business. It also shows your transparency as a brand, which helps grow your reputation and show that you truly care about your customers.

Instagram

 

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