A close-up of a young boy's face, eyes wide with excitement, celebrating a goal scored by his team on the pitch

Campaign by British Heart Foundation Honours Young Football Fans

The British Heart Foundation (BHF) has launched a powerful new campaign. It features hand-painted murals that honour 12 young football fans. These fans tragically lost their lives to heart disease. The murals, created by Saatchi & Saatchi, aim to raise awareness. They highlight the impact of sudden cardiac death among young people. The murals debunk the myth that heart disease affects only older individuals.

Murals Celebrate Young Lives Lost

Each mural features a smiling portrait of a young football fan, accompanied by the attention-grabbing line “Til I Died” – a nod to the phrase passionate fans use about their clubs or teams. The BHF chose the number of murals, 12, based on studies. These studies show that on average, heart disease claims the lives of 12 young people every week.

The murals can be found across the UK, including in Belfast, Birmingham, Cardiff, Chesterfield, Edinburgh, Glasgow, London, Manchester, Newcastle, Nottingham, Sheffield, and Swansea. The BHF strategically placed the murals in towns and cities ahead of the men’s Euro 2024 tournament. This placement taps into the vernacular of football fandom and draws attention to this important issue.

Powerful Campaigns for Real People

This campaign follows in the footsteps of previous successful BHF initiatives that have featured real people affected by heart disease. By highlighting the stories of young individuals who lost their lives, the murals aim to create a powerful and emotional connection with the public.

Damion Mower, director of brand at BHF, emphasises the campaign’s significance. “Our new campaign is a powerful reminder,” he says, “of the impact of sudden cardiac death. Behind every mural is a family who lost a loved one too soon. Our teams at BHF worked closely and sensitively with them. We ensured their relatives are remembered in a touching way.”

Raising Awareness and Driving Change

This campaign will include social media content and radio ads to further spread the message. The BHF’s efforts to raise awareness about heart disease among young people have been successful. They used powerful and emotional campaigns in the past. Customer research groups gave positive feedback. By spotlighting stories of young football fans lost to heart disease, the BHF aims to drive change. They want to encourage preventative measures. Ultimately, they aim to save lives and support affected families. This devastating condition has impacted many.

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