The Benefits of TikTok Agency Accounts for Businesses

TikTok Agency Account is a specialised Business account provided by TikTok for their official partners, offering enhanced advertising capabilities compared to individual accounts. This powerful tool allows businesses and brands to maximise their presence on the platform and achieve their marketing goals more effectively.

Key Features of TikTok Agency Account

TikTok Agency Accounts come with several advantages that set them apart from regular accounts:

• Expanded targeting options, reaching over 55 countries worldwide
• Unlimited ad budget spending
• Access to all TikTok ad formats
• Immediate updates on new TikTok policies
• 24/7 direct support from TikTok partners
• Ad review by TikTok professionals

Who Should Use a TikTok Agency Account?

TikTok Agency Accounts are ideal for:

• Businesses from countries with limited access to TikTok Ads accounts
• MMOs, drop shippers, and SMEs targeting global markets
• Advertisers facing TikTok account issues like suspensions or delivery problems
• Marketers looking to optimise performance with beta features and retargeting campaigns

Agency vs. Personal Account: Key Differences

Understanding the differences between Agency and Personal accounts is crucial for making an informed decision:

• Eligibility: Agency accounts are only available through approved TikTok partners
• Feature access: Agency accounts offer full access to advanced tools and analytics
• Support: Agency accounts receive priority support and immediate assistance
• Account management: Agency accounts can manage multiple accounts from a single dashboard
• Payment options: Agency accounts accept various payment methods, unlike personal accounts limited to credit cards

Advanced Features of TikTok Agency Accounts

TikTok Agency Accounts provide access to powerful advertising tools:1. Campaign Budget Optimisation (CBO): Manage spending at the campaign level for optimal results2. Display Card: Showcase products with customised visuals and special offers3. Dynamic Showcase Ads: Create personalised video ads based on user behaviour4. Customer File: Upload custom audiences for targeted retargeting campaigns5. Deep Link to Marketplace: Direct users to specific app pages for improved conversions6. Purchase Intent Targeting: Reach users actively researching or ready to purchase

Should You Get a TikTok Agency Account?

Consider a TikTok Agency Account if you:- Want to expand your reach to a global audience- Need advanced targeting and advertising options- Require expert support and campaign management- Aim to optimise your TikTok advertising performance and ROIFor businesses serious about leveraging TikTok's full potential, an Agency Account can provide the tools and support needed to stand out in this dynamic platform.By utilising a TikTok Agency Account, businesses can access a suite of powerful features and expert support, potentially leading to more effective campaigns and better overall results on the platform.