The Hidden Dangers of TikTok Beauty Trends

TikTok's 'morning shed' is the latest example of a trend that promotes more extreme standards of beauty. Brands should tread carefully.In the ever-evolving world of social media, beauty trends come and go at lightning speed. However, some trends are raising concerns about their impact on users' self-image and mental health. The latest phenomenon to catch attention is the 'morning shed' routine on TikTok, which exemplifies a worrying shift towards more extreme beauty standards.

@ellejamesmakeup Lets shed some dead skin👀👋🏼 credit @Devon Kelley #skincare #skinshed #morningroutine #asmr ♬ original sound - bratz

What Is The 'Morning Shed'?

The 'morning shed' refers to an intensive overnight beauty regimen that claims to enhance facial features and combat aging. Users film themselves removing various beauty tools in the morning, including:

• Mouth tape
• Under-eye patches
• Double chin-reducing face straps
• Heatless hair rollers

The Rise Of Extreme Beauty Standards

While the desire for self-improvement is not new, social media platforms like TikTok have amplified the pressure to achieve unrealistic beauty ideals. This trend is particularly concerning as it targets younger audiences who may be more susceptible to these influences.Some problematic aspects of current beauty trends include:

• Promoting "preventative aging" treatments for people in their 20s
• Encouraging the use of expensive skincare products among tweens and teens
• Perpetuating unrealistic body standards through filters and editing

The Role Of Brands & Influencers

As these extreme beauty trends gain traction, brands and influencers face a dilemma. While there's potential for profit in catering to these trends, there's also a responsibility to consider the well-being of their audience.Brands should consider:

• Promoting realistic beauty standard
• Emphasising skin health over appearance
• Educating consumers about appropriate skincare for different age groups

The Importance Of Digital Literacy

As social media continues to shape beauty ideals, it's crucial to promote digital literacy and critical thinking skills. Users, especially younger ones, need to understand the difference between filtered content and reality.Key points to emphasise:

• Not all trending beauty routines are suitable or necessary for everyone
• Many popular TikTok videos use filters or editing to enhance results
• Consulting with dermatologists or healthcare professionals is important before trying new skincare routines

In conclusion, while social media can be a source of inspiration and creativity, it's essential to approach beauty trends with caution. Brands, influencers, and users alike should prioritise health, individuality, and realistic standards over extreme beauty ideals. By doing so, we can foster a more positive and inclusive beauty culture online.