Biotiful
Figure-skater turned entrepreneur, Natasha Bowes, founded Biotiful Dairy to fulfil her dream of introducing Kefir to the UK. Knowing first hand all the benefits cultured milk can bring, the brand was built to upgrade dairy with better taste and nutrition for everyone, every day.
Biotiful’s Challenge
Biotiful approached us to bring a brand campaign to life. The campaign’s aim was to drive awareness of their re-brand, consideration for Kefir, conversion to purchase and maintain loyalty through community. We partnered with them to make the campaign a reality; from pre-production through to post.
Our Strategy
With full pre & post production ownership, we proposed a hero brand film with supporting cut-downs to highlight their three key demographics; Young Trendies, Modern Families and Comfortable Mid-Lifers. We developed out strategies that optimized each asset for the platform and channel it was planned for. The assets were used across paid, owned and trade media.
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