Bonhams
Through our work within the automotive space, we understand how to increase the awareness of automotive brands though organic social. Our partnership with Bonhams was a direct example of this, as we worked on building creative content that was then distributed through their social channels to showcase their online and offline vehicle auctions.
Partnership Overview
Goals
Our objectives for our partnership where to increase the awareness of each of the auctions our creative content would support. We did this by focusing on building content that we felt would perform well on social platforms like Instagram, as it was produced to resonate with the right audiences therefore would be served to similar audiences who might not be aware of Bonhams offerings.
14.1k views
Goodwood Revival Sale Announcement
12.4k views
Creative Strategy
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The Ferrari F40
When working with Bonhams, we supported them in producing content for not online the online auctions but also the live auctions that took place all over the world. As part of this work, we also produced creative on specific vehicles that Bonhams wanted to highlight amongst their live auctions. This content was used across their socials as part of a campaign for the live auction, and this piece on the F40 was shoot on location in Belgium.
Performance Marketing
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Premium Organic Distribution
Email Marketing
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