Burlington Arcade
As retail spaces were looking to bring shoppers back to their locations in 2021, we began working with The Burlington Arcade to help drive awareness of it's location and the onsite boutiques through organic social.
Partnership Overview
Goals
Our objectives with our Organic social approach where to focus on increasing the overall reach of the Instagram account, but produce creative content that we felt audiences would want to engage with. We also had a secondary objective to make sure that we had equal coverage of the compete portfolio of boutiques within the arcade. This included ensuring that there was enough variations within the content we produced and distributed to appeal to the range of the arcades audience.
Creative Strategy
Developing an over arching creative strategy
As The Burlington Arcade is very much as sum of it's parts, our creative strategy had to take this into account. We had many different brands and boutiques to work with and represent, therefore we had to build a creative strategy approach that would maintain multiple brand values while developing a look and feel for The Burlington Arcade.
Performance Marketing
Premium Organic Distribution
Driving offline activity through social
Our strategy for organic social with The Burlington Arcade was to drive awareness for the site itself and encourage audiences to go to the destination. We did this by pushing the experiences and exclusiveness of the arcade, and ensured that the overall experience was highlighted to audiences in shareable content.
Email Marketing
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