Collecting Cars
As we started working with Collecting Cars they had established brand and presence within the automotive space. However they were on a mission to try and scale and improve they way they used paid social to drive bids towards their premium and luxury auctions. In order to do this, we began our partnership and started by building creatives that we knew would have impact, and a paid social strategy on meta that we felt would drive both awareness and bids to the 7 day auctions.
Partnership Overview
Goals
Our goal for our partnership was to increase the attention of each auction or collection of auctions. As we were able to drive direct bids via social ads on Meta to each auction, our objectives became to ensure that this was being achieves at a scalable and profitable way. Finally as we grew through our partnership with Collecting Cars, we also began to work on international expansion for the brand, launching paid social activity in Europe, Australia and the USA.
In bid value attributed to Meta Ads
TikTok Views in first 28 days
Increase in ads spend in 12 months
Creative Strategy
Finding an impactful Ad style
Collecting Cars where one of the first disruptor brands in the UK to really make an impact using social and performance marketing in the online auction space. As part of our work with Collecting Cars we looked to develop two creative approaches, one to attract audiences to list there vehicles with CC, and another to drive bids to vehicles. We ideated that an easy to drive audiences to list their vehicles was to highlight what CC had already managed to sell through. Therefore we built out the ""SOLD"" creative which performance incredibly well across META, and is now used across the industry. In our strategy to build creative to drive bids to vehicles, we approached this by really showcasing at a high level the vehicles that where currently live through high production video & UGC.
Showcasing the quality of auctions
Part of our work with Collecting Cars also included special projects to highlight so of the rare and more exclusive auctions they hosted. One of which we produced a special film for with Chris Harris to hight the history of the auction lot.
Performance Marketing
Measurable impact through Paid Social
After just a short period of time working with CC, our performance strategy began to drive tangible results to each of the areas that we where focusing on, this included bids to auctions and leads generated for future listings. Our approach kept the brand at the front of mind for audiences, but also tailored the various sub category of vehicles to the range of different audiences. In order to amplify the results of our paid media strategy, we used engaging, identifiable and effective creatives that are unique to each platform and audience group. This rapidly increased the brand’s authority and identity in the market driving up brand awareness and loyalty, converting into over 3000 consignment leads generated.
Premium Organic Distribution
Email Marketing
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