Collecting Cars launched in the UK in 2018 and quickly expanded to Europe, Australia and the US. They are now regarded as the market leader and have sold over £200 Million worth of lots.
In bid value attributed to Meta Ads
Collecting Cars’ Challenge
Collecting Cars partnered with 303 in February 2021, working across creative, paid media and owned channel growth. The fundamental aim of the activity was to grow awareness of Collecting Cars through highly engaging content and strategies to get the brand in front of new audiences.
We worked with Collecting Cars to define a paid media strategy that grew brand awareness and website traffic, resulting in more bids and inbound enquiries for consignment. 303 led the process of heavily refining Collecting Cars’ audience targeting to ensure that leads generated are not only cost-effective, but of the desired quality. We leveraged a number of paid media channels including Facebook, Instagram, YouTube and Google Search.
303’s extensive automotive market experience and knowledge of targeting affluent audiences has led to an increase in leads on the site. In addition, a very significant number of bidders have been driven to the platform, increasing the sell-through rate, especially in new territories such as Australia, the USA and Germany.
This split audience targeting strategy between consigning cars for sale and finding buyers for them has ensured that audiences from both sides of the business model are reached. The platform has increased the number of cars that it has to sell and met this increased supply with an influx of bidders to the platform. In turn, this increased demand has resulted in more cars meeting their reserve price and selling to the highest bidder.
In order to amplify the results of our paid media strategy, we used engaging, identifiable and effective creatives that are unique to each platform and audience group. This rapidly increased the brand’s authority and identity in the market driving up brand awareness and loyalty, converting into over 3000 consignment leads generated.
From a brand building aspect, we have worked continually to drive home the USP’s of Collecting Cars (List For Free. Sell For Free. Hassle Free). We achieved this through creating high impact and high volume short form video. The process of buying or selling your car needed to be translated into short form, easily understood video, so our creative team have developed a suite of video assets that do just that.
We launched Collecting Cars on TikTok in January of 2022. We went out with the aim of rapid organic growth. In just 6 months we grew the account to over 20,000 followers.
Volume was key for us; posting 3 to 4 times per day meant the algorithm looked upon us favourably, with some of our videos exceeding 1 million views.
During the 6 months of us running the account, over a 28 day period we achieved 2.2 Million views and over 11,000 unique profile views in just 28 days.
Great agency for start ups, scale ups & established brands needing fresh thinking. Attentive, creative and good value (cost wise and good people). Would recommend.
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