Eleat
As a scale up brand, Eleat had a strong approach to new customer acquisition, however they where looking at ways to improve their customer retention and upselling. Therefore we began building an email marketing strategy that would allow them to develop this.
Partnership Overview
Goals
Increasing customer retention was our main objective when working with Eleat, and we did this by giving value in our email communications not just pushing product sales and discounts. Along side this we also looked to use creative within the email that would also showcase the brand and it's other values.
Creative Strategy
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Performance Marketing
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Premium Organic Distribution
Email Marketing
Driving retention and subscriptions through email
38.6% Average Campaign Open Rate | 32% Direct Conversion Value | 23% MOM Audience Growth |
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