Eleat
As a scaling brand, Eleat had a strong approach to new customer acquisition; however, they were looking for ways to improve customer retention and upselling. To address this, we began developing an email marketing strategy that would enable them to achieve these goals.
Partnership Overview
Goals
Increasing customer retention was our main objective when working with Eleat, and we did this by giving value in our email communications not just pushing product sales and discounts. Along side this we also looked to use creative within the email that would also showcase the brand and it's other values.
Creative Strategy
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Performance Marketing
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Premium Organic Distribution
Email Marketing
Driving retention and subscriptions through email
38.6% Average Campaign Open Rate | 32% Direct Conversion Value | 23% MOM Audience Growth |
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