Elev8
Elev8 were looking to improve the quality and volume of inbound enquires from Google search. As they were also looking for more premium and luxury vehicles we were well position to develop this out.
Partnership Overview
Goals
After understand the benchmarks for a quality lead for Elev8, our team then focussed on maintaining this quality and also increases the volume of leads that would match this standard.
increase in clicks
rise in conversions
cost reduction in CPC
Creative Strategy
Top of funnel brand connection
Although our focus was on driving leads for Elev8, we also took a top of funnel and YouTube Ads approach to help build brand awareness for the brand. We manage the end to end production of this campaign, which also included bringing in Emma Walsh to the campaign as we felt she would help support the delivery of the content and it's connection with target audiences.
Performance Marketing
Driving premium leads
Elev8 approached us to drive high-quality leads and re-engage existing prospects for their car finance services through Google Ads. Our strategy focused on high-intent visitors, using Performance Max and YouTube campaigns to achieve a 629% increase in clicks and a 118% rise in conversions, significantly boosting Elev8's reach and engagement. We also restructured their search campaigns following the ‘Hagakure’ model, implementing ad extensions and lead forms to optimise visibility and conversion rates while cutting cost per click by 66.7%. These efforts have delivered valuable, sales-ready leads, demonstrating the impact of our performance-driven approach.
Premium Organic Distribution
Email Marketing
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