Fresh Fitness Food
After initially partnering with Fresh Fitness Food back in 2018 for their creative production requirements, we were brought on as a full time partner in December 2020 to run their performance marketing for Google as an initial start. After a successful period of working on both FFF’s Google performance ads & creative needs, we then were onboarded to work as FFF’s full service agency, covering Paid Social, Paid Search and the creative requirements for the full brand.
Partnership Overview
Goals
Our objectives across FFF were to decrease the cost per acquisition online for the business, while maintaining a level of quality with each new customer in order to allow the LTV’s to be stable. The secondary objective for us was to support the performance channels, organic social channels, email marketing and website with content that would help to premium-ise the brand, resonate with the correct audiences and deliver performance results for the brand.
Decrease in CPA YOY
Increase in CTR YOY
Over monthly targets in 2022
Creative Strategy
Building creative that performs
Throughout our time working with Fresh Fitness Food, we were deeply involved in the process of developing a creative strategy for all content produced. During our tenure, FFF had moved to a seasonal campaign model, with business as usual creative to support performance channels. As the meal delivery industry developed, we worked with the internal team at FFF to ensure that their priority to showcase the quality of their services was being translated visually to audiences. We knew that FFF’s USP in the industry was their ability to deliver the level of quality and bespoke-ness to their customers, so part of our creative strategy was to find a way to translate this messaging into a visual asset that would resonate..
everyBody Campaign
As part of the seasonal approach the creative campaigns, going into the peak season for FFF, we supported by developing our their everBody campaign. This campaign focussed on highlighting how the FFF product suited multiple demographics and lifestyles, and this content was use across paid and organic channels.
Performance Marketing
Our CPA focused approach to META growth
For FFF, we combined Paid Search and Paid Social to hit their CPA targets of £140-£155, adjusting for seasonal fluctuations. Our Paid Search strategy focused on capturing brand traffic, especially as competitors began bidding on their main keywords. We also integrated YouTube ads, using video content from our creative team to target fitness-focused audiences. Paid Social was key for driving cold audiences, ensuring both new customer acquisition and potential for higher lifetime value. This multi-channel approach helped us align with FFF’s performance marketing goals.
Premium Organic Distribution
Email Marketing
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