Herbal Essence
Since their original shampoo was launched in 1971, Herbal Essences has delivered some of the most memorable scents in the industry. Over the years, the formulas have evolved and new products have been launched, but the brand remains true to its botanical heritage and holistically designed fragrances.
Partnership Overview
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Goals
Herbal Essences was preparing to launch 10 new products in the South American market and needed content to support the release. While they had a network of influencers ready to promote the products, they wanted more creative control. The solution was to partner with a team to capture influencer content, rather than leaving it solely in their hands, and manage all pre- and post-production for a cohesive, high-quality campaign.
Creative Strategy
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Performance Marketing
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Premium Organic Distribution
Email Marketing
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