Little Car Co
We began working with The Little Car Company to help drive new awareness and leads to their product offering within new international markets. Our focus for this was within Paid search, but also utilising YouTube video to help elevate the brand in the new market.
Partnership Overview
Goals
The primary objective was to build brand visibility and drive high-quality leads for the Ferrari Testa Rossa J among a niche, luxury audience. By leveraging precise targeting and performance insights, we aimed to increase site visits, engage new visitors, and maximise lead form submissions, creating an integrated foundation for sustainable growth and brand awareness in a competitive market.
Impressions
Increase in site visits
Surge in lead form submissions
Creative Strategy
Performance Marketing
Precision Performance Marketing
The Little Car Company teamed up with 303 to enhance their reach and generate quality leads for the Ferrari Testa Rossa J, a 75% scale replica of the classic car. Targeting a luxury audience, we implemented a search campaign based on the Hagakure method and expanded it with video, Performance Max, YouTube, email, and display ads. This multi-channel strategy yielded 1 million impressions, 30,000 video views, and 115 leads, resulting in a 90% increase in site visits, 88% rise in first-time visitors, and 137% growth in lead form submissions. In August 2024, we smoothly transitioned their strategy during their rebranding to Hedley Studios, maintaining their success across all channels.
Premium Organic Distribution
Email Marketing
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