Phoenix Gravity

Since February 2024, 303 London has partnered with Phoenix Gravity on a full-service remit, performance marketing, organic social and creative. We built a clear funnel: capture intent on Search/Shopping, spark discovery on Meta with proof-first storytelling, then close the loop with retargeting that answers real questions (capacity, fluoride, maintenance, value per litre). Modular, platform-native creative moves between paid and organic, supported by light CRO to reduce friction from ad to checkout. The result is a presence as refined as the product, reassuring, premium and useful.

Partnership Overview

Goals

From the beginning, we set out to make gravity filtration feel simple and trusted online. Pair lab-backed proof with premium storytelling and answer real questions, what it removes, setup, size, fluoride, so friction disappears. Turn curiosity into confident purchase: stronger CAC/ROAS, more saves and shares, and a presence that feels as refined as the product.

ROAS 3.8

on Google

CTR 3.05

Filtering complexity into clarity

We turn complex filtration into simple, beautiful stories, unboxing, priming, first pour, shot clean and product-led. Design ties it together with a stainless-inspired palette and claim-safe overlays that make “what it removes” effortless to grasp. Modular assets (short clips, carousels, statics) move between organic and paid, with hooks, headlines and proof tiles swapping in as needed. The result is a consistent, premium look that educates at a glance and elevates the stainless aesthetic.

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Performance Marketing

Full-funnel flow

We translated Phoenix’s proof-led story into a simple media journey across Google and Meta: teach what matters, then make purchase easy. On Google, Search and Shopping/PMax captured brand and category intent, routing to PDPs/FAQs that pre-answer no-plumbing setup, independent lab tests, mineral retention and guarantees. On Meta, short native Reels showed setup, the pour and what the filter removes; broad prospecting with sequenced retargeting addressed capacity, fluoride, maintenance and value per litre. Creative cycled through four pillars, Health, Sustainability, Practicality, Value, while light CRO and tight measurement (CAC/ROAS, MER, checkout rate) kept the path frictionless.

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Premium Organic Distribution

Community, filtered: real voices, pure proof

Built for three audiences, health-conscious families, eco-minded households and design-led renters/owners, with 3–4 posts a week to either inform (what it removes, setup, capacity/fluoride) or inspire (kitchen styling, daily ritual, off-grid use). Monthly calendars co-planned with Phoenix tracked cartridge cycles, seasonal water-quality spikes and customer testimonials. UGC and creator features sat alongside lab insights distilled into save-worthy carousels and occasional giveaways. Everything was platform-native with tight captions, Story Q&As/polls and trend-responsive Reels, brand-safe, clear and useful.