Pooch & Mutt

Working with some of the top nutritionists in the UK, Pooch & Mutt’s founder, Guy developed the Pooch & Mutt food range to not only cut out the junk of mass-produced pet foods, but to include positive nutrition such as supplements and nutraceuticals, to help dogs lead happy, healthy lives.

Pooch & Mutt’s Challenge

Pooch & Mutt reached out to 303 to support in the execution of upcoming creative campaigns they had on the horizon. With the concepts nailed down by Pooch & Mutt, they needed some assistance in the pre & post production components of the campaigns to make them a reality. The campaigns included:

1) A new product launch – Beef Jerky for Naughty Dogs.
2) Seasonal content for Halloween, Christmas and Valentine’s Day

Our Strategy

Pooch & Mutt shoots are a collaborative effort between the client and the 303 creative team. The Pooch & Mutt team come to us with a brief and references and it is up to the team to execute this on set and in post edit.

The first project we collaborated on was to highlight their new product launch – Beef Jerky for Naughty Dogs. For this campaign, we shot over two days, one day for stills and one day for video. We worked with 12 dogs (easier said than done) and the Pooch & Mutt team to create a huge bank of assets and imagery for use across paid media and organic social.

For the seasonal content for Halloween and Christmas, we used a studio, again working with some furry friends, to bring their products to life. To keep the “naughty dog” theme going, we had dogs stealing Halloween treats and tearing apart a Christmas calendar.