Pooch & Mutt
Pooch & Mutt’s Challenge
1) A new product launch – Beef Jerky for Naughty Dogs.
2) Seasonal content for Halloween, Christmas and Valentine’s Day
The first project we collaborated on was to highlight their new product launch – Beef Jerky for Naughty Dogs. For this campaign, we shot over two days, one day for stills and one day for video. We worked with 12 dogs (easier said than done) and the Pooch & Mutt team to create a huge bank of assets and imagery for use across paid media and organic social.
For the seasonal content for Halloween and Christmas, we used a studio, again working with some furry friends, to bring their products to life. To keep the “naughty dog” theme going, we had dogs stealing Halloween treats and tearing apart a Christmas calendar.
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