Puresport
At the time of our partnership, Puresport had just completed their latest rebrand which was the perfect timing to launch a performance based customer acquisition model using META ads to build upon the momentum of the relaunch.
Partnership Overview
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Goals
Puresport's goal was to increase paid media conversions by expanding beyond their athlete-focused audience to a broader wellness consumer, without losing their brand identity. We used their strong rebrand assets, enhancing them for conversion ads with motion graphics. Messaging was key, leveraging their engaged community with aspirational testimonials and targeted CTAs. This approach drove both engagement and conversions.
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Average ROAS on meta
CPA across Performance
on best performing asset
Creative Strategy
Building long term community
Puresport's goal was to expand beyond athletes to a broader wellness audience without losing brand identity. We focused on creating high-performing creative, enhancing rebrand assets with motion graphics for conversions, and using community-driven messaging and testimonials. This strategy elevated engagement and boosted conversions.
Performance Marketing
Target ROAS achieved
After implementing our paid advertising strategy on META, we achieved a 3.6 ROAS, surpassing our initial target of a 3 ROAS by 20%. Our approach involved meticulous audience targeting, creative optimisation, and continuous A/B testing to refine ad performance. By leveraging dynamic ads and engaging content tailored to Puresport’s brand identity, we not only exceeded our ROAS goal but also significantly enhanced brand visibility and engagement.
Premium Organic Distribution
Email Marketing
Ready to Grow?
