Rapport London’s Challenge
First and foremost, the project commenced to discover the most suitable e-commerce platform to bring Rapport in line with competitors and facilitate the ambitious targets that they had set us. They had an extensive list of requirements, principally related to multi-currency and language functionality, stock management and shipping. After extensive scoping and research, 303 consulted on the design and build of a Shopify Plus site, ensuring the user experience and front end design was sufficiently premium for Rapport’s customers to engage with. Meanwhile the backend was designed in close collaboration with Shopify to ensure Rapport’s international requirements were met.
Once the website was established and tested, 303 worked to begin aggressively acquiring customers in the UK and Europe. We developed an acquisition strategy that comprised of paid social advertising, PPC and email marketing. We built brand awareness and drove traffic to the new Rapport website by iterating on our most enticing creative.
After awareness was raised and traffic to the site had dramatically increased, we remarketed website visitors across social and programmatic to convert them and produce an overall ROI of 3:1.
Once we had gained significant momentum in the UK and Europe, Rapport tasked us with turning our attention to the USA. We developed a strategy that leveraged data-enriched audiences from our existing activity and triangulated this with our knowledge of the American luxury market and extensive geo-targeting. We localised creative assets and copy and sent traffic to their US store, where they were able to transact in US Dollars. The activity was incredibly successful and resulted in rapid growth of over 240% year-on-year.
Production has ranged from basic e-commerce shoots for the website and remarketing ads, all the way through to producing a TV advert which aired in the US.
Almost 2 years on from initially commencing our acquisition work for Rapport, the online business has grown by over 220%.
The creative assets that have been made for Rapport have resulted in millions of views, hundreds of thousands of engagements and have been a catalyst for the revenue growth.
In Rapport’s 125th year, we’re excited to celebrate the brand’s heritage, and to bring to life some colourful, exciting new products which are in the works!
Email Marketing for Rapport London
Through their expertise and strategic approach, 303 implemented various changes that resulted in a significant boost in conversion rates and overall email campaign performance.
One of the key areas where 303 made a remarkable impact was the redesign of Rapport London’s welcome email flow. The initial welcome emails had a conversion rate of only 0.9%, which indicated a missed opportunity to engage and convert new subscribers. Understanding the importance of first impressions, 303 reimagined the entire welcome email sequence, focusing on enhancing the brand’s story, showcasing exclusive offers, and providing a personalised experience.
By incorporating persuasive copy, visually appealing designs, and a clear call-to-action, the revamped welcome email flow captured the attention of subscribers and encouraged them to take action. The result was an increase in the conversion rate, which rose from a mere 0.9% to an impressive 5.3%. This substantial improvement demonstrated the power of strategic email design and its ability to drive desired customer actions.
In addition to the welcome email flow, 303 recognised the need to restructure and redesign Rapport London’s behavioural email flow. By segmenting the customer lifecycle and tailoring messages based on specific customer actions and preferences, 303 aimed to incentivise purchases and nurture customer relationships. They strategically crafted automated emails triggered by customer behaviours such as cart abandonment, product browsing history, and purchase frequency.
This segmentation and personalisation approach allowed Rapport London to send timely and relevant messages to their customers, maximising the chances of conversion. Whether it was a gentle reminder about an abandoned cart or a personalised recommendation based on past purchases, these behavioural emails played a pivotal role in nurturing customer interest and driving sales.
Furthermore, 303 undertook a comprehensive redesign of Rapport London’s email campaign strategy. By leveraging their expertise in A/B testing, 303 created multiple variations of email designs, layouts, and copy to experiment and identify the most effective combinations. These A/B tests allowed them to gauge audience preferences, optimise engagement, and fine-tune the campaign for maximum impact.
Through rigorous testing, 303 uncovered valuable insights about customer preferences, email layout, and persuasive messaging. By analysing the results, they were able to identify winning combinations that resonated most with Rapport London’s audience. This data-driven approach helped refine the overall campaign strategy and maximise the effectiveness of each email sent.
What is impressive about 303 is their commitment to our brand. Their ideas & advice are granular and creative so that we can make very actionable and measurable decisions.
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