Rapport London
76%
240%
126%
Rapport London’s Challenge
Our Strategy
First and foremost, the project commenced to discover the most suitable e-commerce platform to bring Rapport in line with competitors and facilitate the ambitious targets that they had set us. They had an extensive list of requirements, principally related to multi-currency and language functionality, stock management and shipping. After extensive scoping and research, 303 consulted on the design and build of a Shopify Plus site, ensuring the user experience and front end design was sufficiently premium for Rapport’s customers to engage with. Meanwhile the backend was designed in close collaboration with Shopify to ensure Rapport’s international requirements were met.
Once the website was established and tested, 303 worked to begin aggressively acquiring customers in the UK and Europe. We developed an acquisition strategy that comprised of paid social advertising, PPC and email marketing. We built brand awareness and drove traffic to the new Rapport website by iterating on our most enticing creative.
After awareness was raised and traffic to the site had dramatically increased, we remarketed website visitors across social and programmatic to convert them and produce an overall ROI of 3:1.
Once we had gained significant momentum in the UK and Europe, Rapport tasked us with turning our attention to the USA. We developed a strategy that leveraged data-enriched audiences from our existing activity and triangulated this with our knowledge of the American luxury market and extensive geo-targeting. We localised creative assets and copy and sent traffic to their US store, where they were able to transact in US Dollars. The activity was incredibly successful and resulted in rapid growth of over 240% year-on-year.
Creative Campaigns
Production has ranged from basic e-commerce shoots for the website and remarketing ads, all the way through to producing a TV advert which aired in the US.
Almost 2 years on from initially commencing our acquisition work for Rapport, the online business has grown by over 220%.
The creative assets that have been made for Rapport have resulted in millions of views, hundreds of thousands of engagements and have been a catalyst for the revenue growth.
In Rapport’s 125th year, we’re excited to celebrate the brand’s heritage, and to bring to life some colourful, exciting new products which are in the works!
What is impressive about 303 is their commitment to our brand. Their ideas & advice are granular and creative so that we can make very actionable and measurable decisions.
Are you a consumer brand?
Do you want to grow?
Let's talk.