Sigma Sports
We began working with Sigma Sports as they began to try and widen their channels to bringing in new audiences and customers. Google was the most profitable channel within their approach , and therefore they were looking to increase the effectiveness of META as a performance channel for the brand.
Partnership Overview
Goals
Sigma Sports aimed to grow their paid social activity by building on their success with Google ads and expanding into Meta, including dynamic catalog advertising. With support from our content team, we focused on creating reactive content to prevent ad fatigue and drive growth in both revenue and ROAS. Meta proved to be an effective platform, and timely content was crucial to maximising budget and performance.
Increase in Meta Revenue
On platform ROAS
Increase in ROAS in 3 months
Creative Strategy
Growing off strong foundations
For Sigma, we kept the creative approach simple, leveraging their existing high-quality in-house content. Our strategy focused on using visuals from their extensive YouTube library while also shooting in-season products in our e-commerce booth. E-commerce imagery consistently performs well on Meta, and we anticipated similar success for Sigma. We enhanced this with graphic treatments and text overlays, enabling more targeted ads and driving sales across product categories. Additionally, we incorporated stop motion photography, a technique we've tested with other clients, which has delivered excellent results.
Where Passion Meets Performance
Looking at the top of performance funnel activity, we felt that although audiences might be aware of Sigma Sports it was important to build a campaign that would drive he overall values of the Sigma Sports brand.
Performance Marketing
50:1 Creative ROAS
" After producing a suite of creatives from Sigma's asset archive and from original assets we placed these into a test and learn frame work to understand the base line potential of the accounts. These testing gave us results that we could then take and understand what variables would give us the best perimeters to produce the best creative each time. Although our target account ROAS was 10:1, we produced some creatives within our model that provided a 50:1 ROAS at scale.
Premium Organic Distribution
Email Marketing
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