The Rake Magazine
In 2024, luxury men’s lifestyle publication The Rake Magazine partnered with 303 to refine and elevate their digital marketing strategy. Known for their editorial excellence and discerning audience, The Rake was seeking a creative partner that could match their premium aesthetic while driving meaningful engagement and growth across digital channels. As a creative growth agency specialising in premium and heritage brands, 303 was uniquely positioned to bring a fresh yet tailored perspective to their organic social media strategy and email marketing.
Partnership Overview
Goals
Our partnership with The Rake was guided by two clear objectives: Increase organic social media engagement across Instagram, TikTok, and YouTube by creating a cohesive strategy that merged luxury storytelling with high-performing content formats. Rebuild and relaunch a full-funnel email marketing strategy in Klaviyo to re-engage legacy audiences, increase subscriber retention, and drive quality traffic to editorial and eCommerce content.
Creative Strategy
Heritage brand in new formats
At the outset of our partnership with The Rake Magazine, we implemented a clear creative strategy direction to ensure all digital outputs aligned seamlessly with the brand’s established aesthetic and positioning. Drawing from The Rake’s heritage in luxury menswear and editorial excellence, we developed a refined visual and tonal framework that guided both social content and email campaigns. This creative foundation ensured consistency across platforms, allowing us to deliver performance-driven content that still felt unmistakably “Rake”—elegant, sophisticated, and culturally resonant.
Performance Marketing
Premium Organic Distribution
As part of our ongoing partnership, 303 fully managed The Rake’s social media channels—overseeing everything from editorial magazine launches to high-profile product endorsements. We crafted and scheduled content with a balance of brand storytelling and performance optimization, ensuring each post resonated with The Rake’s discerning global audience. On Instagram, we focused on engaging their large, loyal following through interactive Story content, behind-the-scenes footage, polls, and Q&As, while also implementing community management to strengthen audience relationships. Additionally, we launched The Rake’s presence on TikTok, introducing the brand to a new generation of style-conscious viewers. By tapping into culturally relevant moments and leveraging editorial-style short-form videos, we achieved viral content that significantly expanded their reach and drove fresh traffic to both their website and social platforms.
Email Marketing
Email Marketing Strategy & Execution
303 took full ownership of The Rake Magazine’s email marketing strategy—from initial data cleanup to full-scale campaign execution—transforming it into a key driver of digital engagement and eCommerce revenue. We began by auditing their existing database, identifying inactive subscribers, and segmenting audiences based on behavior, engagement history, and purchase intent. This segmentation allowed us to deliver more personalized, high-performing content to the right people at the right time. Using Klaviyo, we developed a complete suite of automated flows including welcome sequences, cart abandonment, browse abandonment, win-back campaigns, and editorial digests. Alongside these automations, we built out a regular campaign calendar aligned with The Rake’s editorial and product timelines—ensuring consistency, relevance, and strong conversion potential. The result was a high-performing email channel that not only re-engaged dormant audiences but also became a significant contributor to The Rake’s eCommerce revenue. With improved deliverability, increased open and click-through rates, and a clear uplift in email-attributed sales, Klaviyo became a central pillar of The Rake’s digital growth strategy.
Ready to Grow?
