Waterrower
As the full-service UK partner for WaterRower | NOHrD, we've supported their digital and creative efforts across multiple areas to showcase their premium fitness equipment. WaterRower offers a realistic on-water rowing experience for all fitness levels, while NOHrD's handcrafted range delivers a complete gym setup—from strength and cardio to wellness equipment. Our work has helped bring their cohesive, beautifully designed fitness solutions to life, emphasising both functionality and aesthetics for any space and user
Partnership Overview
Goals
Since 2016, 303 has grown from creative support to a full-service agency for WaterRower UK. We've focused on scaling new customer acquisition year-on-year while boosting retention through email marketing and building community via social. We also led a global branding refresh, with our content used worldwide. Our services—Organic Social, Performance Marketing, and Creative—are all designed to drive growth and strengthen customer loyalty.
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YoY Google Ads AOV
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Creative Strategy
Education and Value Based
As part of working with WaterRower, our creative team produces all of the content used across Organic/Paid social and Email Marketing. This includes working on original visual content, post production and graphic design assets where needed. Finally, our team is also responsible for the full production process for the creative production. Managing the process from end to end, and ensure that the creative strategy, also set by our team, is delivered on.
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Creative that performs
Our in house creative team work very closely with our performance team to provide assets to help support top of funnel brand building activity, such as the example presented. When working with WaterRower we are often building out campaign focussed brand building assets that will help to drive brand salience and equity in the fitness space. Assets like this were produced for WaterRower and used across multiple platforms and channels.
Performance Marketing
Identifying and scaling key audiences
Our strategy for WaterRower and NOHRD focused on boosting brand awareness and conversions, specifically targeting high-net-worth individuals who could afford premium products. We concentrated our efforts on key UK cities, allocating half of our budget to Meta and Display ads aimed at a niche health and fitness audience to attract new customers. To drive conversions, we implemented remarking campaigns for users who engaged with our content but hadn't visited the site, followed by dynamic product ads to retarget visitors and reduce basket abandonment.Finally, in recent years, we have also had a focus on improving the tracking and attribution of the WaterRower accounts, implement third party attribution for better understanding of channel & ad performance.
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Premium Organic Distribution
Building value and community through social
When working with WaterRower, we've focused on a value-driven social approach across Facebook, Instagram, TikTok, and YouTube Shorts. Our goal is to provide content that educates, entertains, or motivates, avoiding hard selling. Instead, we aim to raise awareness of the product and its features, helping audiences understand their options. As a premium brand, our social team ensures that imagery, video, copy, and messaging are all carefully crafted to resonate with an audience seeking to engage with high-end products.
Email Marketing
Crafting Connection and Conversion
The WATERROWER | NOHRD Group offers a premium range of fitness equipment, renowned for its exceptional design, quality, and performance. After three years of collaboration with WATERROWER | NOHRD, we introduced an email marketing strategy specifically designed to enhance customer engagement and drive conversions. Over the past three years, we have developed a sophisticated, hyper-segmented, and personalised email channel that aligns seamlessly with every stage of the customer lifecycle. This channel has proven to be a significant revenue driver, contributing 20% to WATERROWER | NOHRD’s total revenue, underscoring its continued value as a core component of their marketing strategy.
Ready to Grow?
