Wildman
Wildman customises watches from the finest horological brands including Rolex, Audemars Piguet and Patek Philippe. They were looking to showcase their bespoke offering in a more engaging way to new audiences, as well as building longer term relationships with their customers.
Partnership Overview
Goals
To achieve their objective, our focuses where on producing creative content in both high production and lo-fi production formats that could be distributed on social platforms to reach new audiences. We also built out an email marketing strategy that would keep Wildman at front of mind for past and new customers who were looking to be engaged in their bespoke offering.
Organic impressions in 6 months
Accounts reached in 6 months
Video views in 6 months
Creative Strategy
Highlighting brand standards
As Wildman work included other brands that are more established, part of our work was to ensure Wildman was building it's own identity, and not just becoming a direct part of the other brands. To do this, story telling and individuality where paramount to our approach to ensure that audiences understood Wildman's offering and values.
The art of Wildman
As part of our work with Wildman, we produce a concept video from end to end to highlight the craftsmanship and art that goes into each of their bespoke pieces. This video was ideated and produced by our in house creative team.
Performance Marketing
Premium Organic Distribution
Email Marketing
Storytelling and timing.
Wildman's product is a very considered purchase, and not an item that is a simple click through conversion. Therefore a large part of our email marketing strategy was to keep a level of direct engagement with audiences so that they knew the level of product Wildman could achieve. We also felt that an email marketing strategy would ensure that Wildman would build a community around the brand due to the high level of enthusiasm in the watch industry.
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