Creator and UGC content for luxury brands, authentic without compromise.
We find, brief and manage creators for premium and luxury brands across fashion, beauty, health and wellness, hospitality and homeware, producing authentic content that builds trust on social and performs in paid ads.
Today's luxury customer trusts people as much as brands. Creator and user-generated content adds that human, credible voice, but done badly it can feel cheap. We match brands with the right creators and manage every piece, so it feels real and still looks like you.
How we work with creators
Creator sourcing
Finding creators whose audience, style and values fit your brand.
The right fit
We look beyond follower counts to audience quality, aesthetic and genuine affinity with the brand.
From UGC to talent
Everyday UGC creators, niche experts and established talent, depending on the goal.
Industry networks
Creators across fashion, beauty, wellness, hospitality, homeware and lifestyle.
Briefing and production
Clear briefs and quality control, so every piece meets the brand's standards.
Briefs that work
Creative briefs with hooks, key messages and brand guidelines, leaving room for the creator's own voice.
Product seeding
Getting products to the right people, with clear expectations on content.
Quality control
Every piece reviewed and edited before it goes live, so nothing off-brand reaches your audience.
Rights and partnerships
Contracts, usage rights and ad access handled from the start.
Usage rights
Clear agreements on how and where content can be used, and for how long.
Creator ads
Running creator content as Spark Ads on TikTok and partnership ads on Meta.
Long-term ambassadors
Building ongoing relationships with the creators who perform best.
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Organic and paid
Using creator content where it works hardest, across organic social and paid media.
Organic social
Creator and customer content that builds trust and community on your own channels.
Paid social
UGC ads tested alongside brand creative, often lowering cost per acquisition.
Measured results
Reach, engagement, cost per acquisition and content performance tracked for every creator.
How it works
01
Define the goal
Agree what creators should achieve, from awareness to sales, and how success is measured.
02
Find the creators
Shortlist creators who fit the brand and audience, and agree terms.
03
Brief and produce
Brief creators, seed product and review every piece of content.
04
Publish and scale
Publish organically, run the best content as ads and build long-term partnerships.
Case study
Driving UK and International growth through performance marketing for Collecting Cars.
Decreasing CPA by 32% for premium meal delivery brand Fresh Fitness Food.
Growing new audiences through a hertiage brand with Rapport London.
Frequently asked questions
User-generated content (UGC) is content created by customers or creators rather than the brand itself. For luxury brands, well-managed UGC adds authenticity and social proof while still reflecting the brand's standards.
Yes, when it is chosen and managed carefully. The best luxury UGC feels personal and credible without looking cheap. We select creators and review every piece to keep it on-brand.
UGC creators produce content for your channels and ads, while influencers also share content with their own audience. We work with both, depending on whether the goal is content, reach or both.
We work with creators for premium and luxury brands in fashion, beauty, health and wellness, hospitality, homeware and interiors, food and drink, and automotive.
Yes. With the right usage rights, creator content can run as Spark Ads on TikTok and partnership ads on Meta, and it often performs strongly alongside brand creative.
We track reach, engagement and content performance and, for paid activity, cost per acquisition and return on ad spend, so you can see which creators deliver.
Other services
Premium Performance Marketing
Paid social, paid search and programmatic for premium and luxury brands, pairing refined creative with measurable, profitable growth.
Premium Organic Distribution
Build long-term brand equity through social, community and email. One continuous narrative across owned channels, designed to grow audiences, deepen loyalty and turn customers into advocates.
