TikTok Marketing and Creative Agency for DTC Brands
What does the service include?
Our team have been on TikTok for as long as we can remember, so we understand the nuances and requirements of the platform brilliantly well. Our paid social team will take the reins on analysing the opportunity on TikTok ads, before developing a strategy for the platform and then briefing our content and influencer teams so it is synergised with the organic strategy.
We will manage all creation and collection of content from our team or influencer partners, as appropriate.
Lower CPC than Facebook ads by:
What are the main benefits you will get from this service?
Although relatively new, TikTok has quickly become one of the most popular social platforms in the world with over 1.2 billion monthly active users. However, advertisers have been slower to get onto the platform, so there is a very sizeable opportunity for those who do.
The lack of competition for ad space has resulted in clicks being ~50% cheaper than on Meta for 303 partners. Therefore, the opportunity to drive cost effective brand awareness and traffic is very significant.
TikTok is an effective platform for brand awareness and growing brand fame, which can be done at scale through advertising.
Are you a premium brand?
Do you want to grow?
Let's talk.
How will the service be deployed and what are the steps?
Many partners come to 303 London without a presence on TikTok, so our team work to set up ad accounts on the platform and establish website tagging and attribution in order to track results. Should an account already be in place, access will simply need to be gained.
Upon establishment of the account, our paid social team will research and analyse the platform before developing a strategy. They will work with our creative or influencer teams, as appropriate, and brief creatives. Results will be reported monthly, however, 303 partners gain access to our analytics dashboards so performance can be tracked more regular
Why should you use TikTok?
TikTok has been an up and coming platform for many years but since launching TikTok ads, it has blown up even more. Many partners come to 303 with an interest in advertising here as only a small number of advertisers have adopted the platform. Costs are still low and there are a great number of opportunities to engage with a brand’s target audience.
Why should you choose 303 London?
With TikTok being such a fast-growing platform, 303 wanted to get partners advertising here as soon as TikTok ads were available in the UK.
Through leveraging viral trends on the platform, and producing high quality, organic style content, 303 have launched TikTok ads for a number of partners and seen up to a 73% drop in CPC compared to other platforms.
TikTok is an effective platform for brand awareness and growing brand fame, which can be done at scale through advertising.
Case Study
Wicked Gummy Co
Wicked Gummy Co offers a new way to take your vitamins, which has been gobbled up by consumers across the UK. Wicked Gummy Co’s partnership with 303 included launching their TikTok presence with the aim of increasing traffic to the website and generating more awareness about the brand in new audiences.
After just a week of being live, TikTok ads had achieved over 34,000 impressions with a CPC of 28p.
£0.28
CPC
£3.81
CPM
38,499
Video Views
FAQ’s
Why should I use TikTok?
With TikTok being the one-stop shop for short form content of all styles, users are online to keep up to date with their favourite brands, influencers, and friends. It’s the ultimate destination for digestible short content from skits, to aspirational videos, to branded fashion tips, cooking recipes and everything in between.
How do you measure success on TikTok?
TikTok analytics are reasonably comprehensive, showing engagement metrics such as video views, profile visits, likes, comments, shares on both a macro scale and a micro post-by-post scale. Although not as established as Instagram’s Insights, they can show success through percentage change.
As with other platforms, a combination of video views, likes and comments culminate to measure success on TikTok, whether its for a standalone hyper-viral video, or for an account that is experiencing slow but steady organic growth, its success nonetheless.
Who is TikTok for?
TikTok has become a multi-pronged platform insofar as the user base goes. Because of its virality and digestibility, brands and casual users alike have gravitated towards the app to explore the latest trends. Due to TikTok’s posting system, music, filters, captions and hashtags all trend individually.
Being able to explore a certain song and its use in posts from around the world means there is truly something for everyone on the platform. Think the ‘YouTube rabbit hole’ was bad? TikTok brings a whole new dimension to the table.
How can we target on TikTok?
TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.
Are you a premium brand?
Do you want to grow?
Let's talk.