TikTok Marketing and Creative for Premium Brands
How do we use TikTok for our clients?
We work with our clients to develop both Paid and Organic Strategies for TikTok. This includes all aspects of running a brand’s TikTok account organically from content production to distribution strategies. Also, our paid social team will take the reins in analysing the opportunity on TikTok ads, before developing a strategy for the platform and then briefing our content and influencer teams so it is synergised with the organic strategy.
Why should brands use TikTok?
TikTok is incredibly power in driving new audiences to your brand, as well as direct conversions both organically and through using a paid approach.
The algorithm on TikTok allows brands to reach much wider audiences, outside of their direct followers, which is a massive opportunity for brands to make strong use of it to reach new potential customers.
Finally, the new features within TikTok are perfect for directly driving revenue for a brand, particularly with the release of TikTok Shop in the UK.
Are you a consumer brand?
Do you want to grow?
How will the service be deployed and what are the steps?
Many partners come to 303 London without a presence on TikTok, so our team work to set up ad accounts on the platform and establish website tagging and attribution in order to track results. Should an account already be in place, access will simply need to be gained.
Upon establishment of the account, our paid social team will research and analyse the platform before developing a strategy. They will work with our creative or influencer teams, as appropriate, and brief creatives. Results will be reported monthly, however, 303 partners gain access to our analytics dashboards so performance can be tracked more regular
Why should you use TikTok?
TikTok has been an up and coming platform for many years but since launching TikTok ads, it has blown up even more. Many partners come to 303 with an interest in advertising here as only a small number of advertisers have adopted the platform. Costs are still low and there are a great number of opportunities to engage with a brand’s target audience.
Why should you choose 303 London?
With TikTok being such a fast-growing platform, 303 wanted to get partners advertising here as soon as TikTok ads were available in the UK.
Through leveraging viral trends on the platform, and producing high quality, organic style content, 303 have launched TikTok ads for a number of partners and seen up to a 73% drop in CPC compared to other platforms.
TikTok is an effective platform for brand awareness and growing brand fame, which can be done at scale through advertising.
After taking over Collecting Cars and their TikTok profile in January of 2022, we amassed over 20k followers and over 200k likes.
We built out 4 key content pillars to give direction to our strategy, forward planning our content by 4-6 weeks. However, it was key to leave space to generate more reactive content. Creating our own custom sounds and utilising trends was key to our rapid growth and high levels of engagement.
Why should I use TikTok?
With TikTok being the one-stop shop for short form content of all styles, users are online to keep up to date with their favourite brands, influencers, and friends. It’s the ultimate destination for digestible short content from skits, to aspirational videos, to branded fashion tips, cooking recipes and everything in between.
How do you measure success on TikTok?
TikTok analytics are reasonably comprehensive, showing engagement metrics such as video views, profile visits, likes, comments, shares on both a macro scale and a micro post-by-post scale. Although not as established as Instagram’s Insights, they can show success through percentage change.
As with other platforms, a combination of video views, likes and comments culminate to measure success on TikTok, whether its for a standalone hyper-viral video, or for an account that is experiencing slow but steady organic growth, its success nonetheless.
Who is TikTok for?
TikTok has become a multi-pronged platform insofar as the user base goes. Because of its virality and digestibility, brands and casual users alike have gravitated towards the app to explore the latest trends. Due to TikTok’s posting system, music, filters, captions and hashtags all trend individually.
Being able to explore a certain song and its use in posts from around the world means there is truly something for everyone on the platform. Think the ‘YouTube rabbit hole’ was bad? TikTok brings a whole new dimension to the table.
How can we target on TikTok?
TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.
Are you a consumer brand?
Do you want to grow?