23 Essential Shopify Statistics You Need to Know in 2022
Shopify is an e-commerce platform that allows entrepreneurs and business owners to set up their own online shops. It’s a great way to sell your products without having to rely on third-party sites like Amazon or eBay. Instead, you can create your own Shopify website with all the features you need, from inventory management to payment processing to shipping. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online shop for snowboarding equipment. Dissatisfied with the existing e-commerce products on the market, the entrepreneurs decided to build their own solution!
What’s the future of e-commerce? There’s no better place to look than Shopify. With the pandemic making e-commerce even more necessary for businesses across the globe, this is definitely not the time to be out of the loop.
We’ve compiled 23 statistics that will help you figure out where the platform is heading, what it’s up to, and why it matters for your business.
1. Shopify powers over 1 million businesses in approximately 175 countries.
These businesses range from shops selling handmade goods, to small businesses like clothing shops or restaurants, to larger brands like Tesla or Bud Light. It is also trusted by renowned brands such as Red Bull, Nestle, GE, Pepsi, Kylie Cosmetics, Gymshark and many more.
2. Shopify is the third-largest e-commerce platform, trailing behind Amazon and eBay.
Shopify has become the number one e-commerce site for many small retailers, who are able to compete with Amazon and eBay on a more level playing field.
3. Shopify has helped over 50% of its sellers start their first business.
The Shopify platform is designed for speed and ease of use. Whether you’re in retail or wholesale, B2B or B2C, selling locally or around the world, it will work for you. Shopify makes it easier for anyone to start a business but is also a solution for established brands.
4. Shopify earned $4.6 million in revenue in 2021, a 57% increase over the year before.
The company also announced that it has raised an additional $15 million in funding from Bessemer Venture Partners and FirstMark Capital.
5. Nearly half a billion people shopped at a Shopify store in 2020.
While the COVID-19 pandemic caused turmoil for many businesses, Shopify merchants were able to keep going thanks to the power of the platform. Even though stores closed around the world, global sales increased by 53% year over year.
6. Today, Shopify has over 156,466 stores on its platform in the UK alone.
Many of these merchants are completely new entrepreneurs who know nothing about HTML or software development and come from all different walks of life with one thing in common: they all want to sell something online.
7. Shopify gets nearly 80% of its visitors from mobile devices.
With four out of five Shopify visitors coming from a tablet or smartphone, it’s clear that people are shopping on the go. Whether they’re looking for the right tool to help them build their own business or searching for a unique gift for a loved one, people want to be able to shop and browse from their phones and tablets.
8. Shopify has been responsible for over $319 billion worth of economic activity since launching in 2006.
This includes all revenue from subscriptions, payment processing, shipping, marketing, and other services available through Shopify and revenue generated by merchants using third-party apps that integrate with the platform. This number is only expected to increase as more companies utilise Shopify’s e-commerce management services.
9. In 2020, Shopify merchants created over 112,000 new jobs in the UK alone.
That’s an increase of 107% from 2019. These jobs represent a wide range of sectors, including retail and e-commerce, marketing and advertising, manufacturing, and more.
10. Ukrainian merchants and partners will not have to pay Shopify fees until further notice.
In light of the recent events in Ukraine, Shopify is waiving all transaction fees for Ukrainian online shops until further notice. This ensures that merchants are able to keep their businesses running while they deal with the current unrest in Ukraine. Shopify is temporarily not offering its services in Russia and Belarus.
11. For customers whose native language is not English, Shopify has 20 language options to choose from.
Making it one of the most versatile e-commerce solutions for small businesses around the world. It’s a great choice for any business with an international customer base. This brings the opportunity to empower many more entrepreneurs around the world by removing language as a barrier to entry for using the software.
12. Climate change is the biggest threat we face today, and Shopify has partnered with carbon-offset organizations to help keep the planet green.
Partnering with companies such as Climeworks, Carbon Cycle, Planetary, Pachama, Indigo, Heirloom, Running Tide and many more.
13. TikTok and Shopify are joining forces to help you sell more of your merchandise on TikTok.
By integrating TikTok Shopping, Shopify is able to give brands the ability to set up their TikTok shop front in minutes and sell directly within the app. With the new feature, brands can share user-generated content of their products and purchase links appear directly under the video.
14. Shopify ended the year 2021 with $7.77 billion in cash and cash equivalents, up from $6.39 billion at the end of 2020.
This exceptional pace will likely continue as more businesses move their operations online during this time. Shopify has experienced an increase in merchants using its platform, with these businesses seeing a 73% increase in sales from 2019 to 2020.
15. More than 5,300 businesses count on Shopify Plus to power their online stores.
Shopify Plus is a powerful enterprise commerce platform that gives businesses the scalability and control they need to grow. Built on Shopify’s robust cloud-based technology, Shopify Plus is perfect for high-growth businesses with complex requirements.
16. American stores make up the majority of Shopify’s client base.
With over two-thirds of all users coming from the U.S, it’s no surprise that the average shop on Shopify is American.
17. Shopify has an e-commerce platform that accounts for nearly 11% of the market.
Shopify is the third most popular e-commerce platform, after WooCommerce and Squarespace, respectively.
18. The introduction of Shop Pay.
Shopify has been partnered with Google since 2012. The platform has now made it easier for merchants to sell on Google. Shop Pay is one of the most widely used payment processing solutions for Shopify merchants. This tool allows fast checkouts, order tracking, and even returns management if you have a Shopify account.
19. Shopify’s platform is visited by 2 million users each day.
That’s a lot of people! This means that all of those users will see your product, and if it’s a good product, the right users will buy it.
20. Shopify, as a company, has an estimated value of $86.2 billion.
Shopify’s success is built on selling much more than just the software to build online shops. It sells a complete system for running an online business; it provides the tools to set up a merchant account and accept payments, manage customer data, and services to market and advertise a shop’s products.
21. The 25-34 age group is Shopify’s largest demographic.
A valuable demographic for many DTC businesses.
22. Shopify’s themes are available in over 100 different designs.
The designs are divided into three major categories: free, premium, and custom. Each design has multiple styles which can be changed by the merchant to suit their business theme.
23. Shopify’s number one category is clothing stores, with over 75,000 shop owners selling clothes.
Shopify makes it easy to start a business and sell clothes online. It takes only minutes to open an online store and start selling your clothes to customers around the world.