Adidas unveiled a powerful film supporting Jude Bellingham and England's new generation of players ahead of UEFA EURO 2024. The "Hey Jude, You Got This" campaign features The Beatles' iconic song, urging the team to overcome past disappointments.

Familiar Faces Rally Behind the Team

The film showcases familiar faces like David Beckham, Frank Lampard,Stormzy,Laura Woods, and Ian Wright embracing the joy of a major tournament. It highlights how athletes of all levels feel pressure but should reframe it positively.

Adidas' Global Brand Campaign Motivates Next-Gen Athletes

This campaign is part of adidas' global initiative to motivate next-gen athletes to overcome pressure and fuel their love for the game. The brand aims to inspire athletes to embrace the rallying cry "You Got This."

Powerful Message for a New Generation

With its powerful message and iconic soundtrack, adidas' "Hey Jude" campaign video is a must-watch, showing support for a new generation of players on the cusp of UEFA EURO 2024.https://www.youtube.com/watch?v=ugPrwWqPX8g