Are Snapchat ads worth it in 2022?

You may be wondering how you can use Snapchat to generate leads for your business. If so, you've come to the right place! We'll explain what makes Snapchat so different from other platforms; and why it's a unique marketing opportunity for businesses of all types and sizes.

We'll also show you how to take advantage of that opportunity to expand your reach and create new relationships through Snapchat ads.

What is Snapchat?

Snapchat is a photo messaging mobile app that allows users to take photos, record videos, add text and drawings, and send them to recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps. After the time limit is reached, the message disappears from the recipient’s device.

Snapchat is not your average social media app. There are aspects to Snapchat that make it much more interesting to advertisers than other platforms.

What is a Snapchat ad?

Snapchat ads are up to 10 seconds long and appear between stories. You can swipe up on these ads to learn more about the product, service, or event being advertised.

Snapchat ads are a fun way to advertise your brand, product, or service by creating engaging and memorable content. With Snapchat ads, you can add fun features like games, quizzes, filters or a call-to-action statement.

How to create a Snapchat ad:

Snapchat ads are an easy-to-use, cost-effective way to make sure you are getting your message out there. The best part? You can get started quickly, and you don't need any special technical skills to make it happen!

You just start by creating an ad account. Once you have set up your account, you'll be able to choose from numerous different types of ads (Snap Ads, Filters, Lenses, Stories Ads, and Long-Form Video Ads), as well as how to display them. You can also choose whether or not to use the self-serve tool.

When you create your first Snap ad, all you need is a video of at least 3 seconds long or a series of images that can be uploaded as a carousel. Then decide whether you want the ad to run for a day, week, month, or indefinitely; choose a target audience from Snapchat's selection of options; and select a budget.

Once you've set up your account and created your first ad, it's just as easy to keep it going: upload new content and adjust the parameters as needed based on what you learn from the analytics Snapchat provides for each ad.

What makes Snapchat different to other social media platforms?

There are numerous ways why Snapchat is different from other social media platforms. Snapchat is designed to make it easier for friends to share information and interact with one another. Whereas other social media platforms are made to facilitate sharing information publicly with the world. The main difference between them is that posts on Snapchat disappear after 24 hours; unless you take a screenshot or save the post before then.

Users are encouraged to share more candid photos and videos as opposed to highly curated content (like on Instagram). The filters available also encourage users to play around with the images they post and make them less realistic.

The nature of Snapchat (where posts disappear after 24 hours) also sets it apart from other social media platforms. This quality encourages users to feel less self-conscious about the content they create and share, resulting in more frequent sharing of real moments rather than perfectly posed photos or videos.

How can Snapchat Ads benefit your business?

A common misconception about Snapchat is that it cannot be used as a marketing tool because it is a ‘cool’ platform for teenagers and only appeals to Generation Z. While it is true that the platform is most popular with this generation, which makes up 37% of all users, there are still benefits for anyone looking to reach a younger audience. This includes small businesses that want to connect with their younger customers or large brands that want to connect with young influencers in their space and create organic branded content. Here are some benefits of using Snapchat Ads:

Targeting

Of all the social media platforms out there, Snapchat has the most options for targeting ads. You can target your ads by age, gender, location, device type, and even interest. This makes it easy to find the exact audience you want to reach.

Geofilters

Geofilters are image overlays that you can add to photos or videos you send via Snapchat. They are an engaging and creative way to bring more attention to your brand. They're fun for the user and great for marketing! You can add in a variety of filters to make them unique and reflect your brand's identity.

Reach a younger audience

Snapchat is one of the most popular apps for people under 35, so if your customers or clients are in that age group, it's an excellent place to find them. The platform also has a lot of young people who aren't yet making buying decisions for themselves but will be soon. They can be a great way to build your future customer base.

Huge user base

The way Snapchat is designed makes it perfect for giving your users an inside look at your company or brand in a way that feels personal and friendly. With 293 million daily active users, you can definitely find your target demographic on the platform.

Snapchat ads are affordable

Snapchat is an affordable option for advertising, especially if you're just starting out as a small business without much of a marketing budget.

How Much Do Snapchat Ads Cost?

The bad news is there isn’t necessarily a one-size-fits-all answer on how much a Snapchat ad costs. Snapchat allows its users to set their own budgets and adjust them as they go.

It's hard to say exactly how much it will cost to advertise on Snapchat because there are so many variables involved—different ad types, different audiences, and different ways of targeting them. Generally speaking, though, you can expect an ad to cost around $5 a day. That converts to £3.81 in the UK.

Still unsure?

You can use Google Analytics to see if your target audience is already using Snapchat or if they're coming from other social media sites (like Facebook or Instagram). If they're already on Snapchat, then it could be a worthwhile investment for you; however, if they're coming from somewhere else then you might want to wait and see how the platform develops over the next few years.