From YouTube to Wembley: The Sidemen Prove the Power of Content Creators

The Sidemen's charity match proves that digital-first creators can turn online influence into real-world change, blending entertainment with global impact.

Once a group of friends making gaming videos in their bedrooms, the Sidemen have transformed into a multi-million-pound empire. They’ve sold out Wembley Stadium and raised £4.7 million for charity, proving they’re more than just content creators – they’re a global cultural movement.

From Gaming Videos to Global Phenomenon

The Sidemen’s rise to fame is remarkable. What began as a small group of friends producing gaming videos quickly grew into something much larger. Their collaboration, humour, and chemistry attracted millions of followers across platforms, expanding from YouTube gaming to become one of the most recognisable names in digital entertainment. 

Today, they’re a force, commanding the attention of fans and brands alike. Their adaptability and innovation – from gaming videos to vlogs, challenges, charity events, and live spectacles like the charity football match – have been key to their success.

A Landmark Event at Wembley Stadium

The charity football match marked a defining moment for the Sidemen and their fans. In a powerful demonstration of digital-first talent, 90,000 tickets sold out in just three hours – faster than many of the biggest names in music and sports. But it wasn’t just about the numbers. The event was an unforgettable celebration of music, football, and entertainment, featuring high-energy performances by KSI and AJ Tracey, and a thrilling 9-9 draw settled by penalties. This event underscored that the Sidemen are more than creators; they’re entertainers.

Beyond the excitement, the match raised an impressive £4.7 million for charities like BBC Children in Need, Bright Side, and M7 Education. The combination of world-class entertainment and charitable giving highlighted the Sidemen’s dedication to making a positive impact.

The Power of Digital Communities and Global Impact

One of the most impressive aspects of the Sidemen’s success is their ability to engage with audiences worldwide. Over 8 million people tuned in to watch the charity match globally, illustrating the Sidemen's unparalleled reach. In a world where digital-first talent is reshaping entertainment, this event proved that online communities are just as powerful, if not more engaged, than traditional fanbases.

The Sidemen’s community is active and motivated, not just watching their content, but living it and sharing it. This match was a testament to the power of digital communities and their ability to create massive, positive change.

The Role of Brand Partnerships in Sidemen's Success

As the Sidemen’s influence has expanded, so has their appeal to major brands. Footasylum, for example, became the official sponsor of the charity football match, offering exclusive Sidemen-branded match-day kits both online and in-store. This partnership shows how brands are increasingly investing in creator-led events, recognising the power of digital-first talent to influence consumer behavior.

Footasylum’s involvement wasn’t just a sponsorship – it was a meaningful partnership that resonated with Sidemen fans. The Sidemen’s influence now extends beyond entertainment into retail and fashion, with brands like Footasylum eager to align themselves with one of the most powerful digital forces today. This shift proves that collaborations between creators and brands are no longer optional – they’re essential.

Redefining Influence in 2025 and Beyond

The Sidemen are no longer just YouTubers – they’re global icons, reshaping what influence looks like in 2025. Their impact spans entertainment, culture, charity, and business, proving that digital-first talent is here to stay. As they continue to engage their audience and push boundaries, the Sidemen are set to change the entertainment and philanthropic landscapes forever.

The Sidemen Legacy

As the Sidemen continue to grow their empire, they’re proving that being a content creator today is about more than just videos. It’s about building communities, shaping culture, and making a real-world impact. The legacy of their charity football match will be felt for years to come, and from gaming videos to sold-out stadiums, they’ve shown that they are not just creators – they are a movement. As their influence continues to grow, it’s clear that the Sidemen are here to stay.