Instagram launches Kendall Jenner AI Chatbot

A fresh AI chatbot, named Billie, has adopted the face of the star of Keeping Up With The Kardashians, Kendall Jenner.

The Instagram handle @yoursisbillie, initiated by Meta, is a segment of its innovative AI interactions, where Billie dispenses advice to its audience of 144,000 followers.

On September 27th, Meta introduced an enhanced AI experience that is seamlessly integrated into its suite of applications, including WhatsApp, Instagram, and Facebook. This development marks the arrival of Meta AI, a virtual assistant designed to engage users in interactive dialogues, address inquiries, and provide assistance for various needs. Furthermore, Meta has launched a generative AI experience, enabling users to craft creative images with an AI-driven editing tool and enjoy customised AI stickers.

In a strategic move, Meta has collaborated with renowned celebrities like Charli D’Amelio, Snoop Dogg, and Kendall Jenner to breathe life into AI personas Coco, Dungeon Master, and Billie, respectively. Joining the ranks of these celebrity-inspired AIs are original characters “Rob the Robot” and “Alvin the Alien.” Each AI character boasts distinct traits and expertise in diverse areas including cooking, travel, and MMA. Users can interact with these AIs, each having dedicated profiles on Facebook and Instagram, via direct messages.

The evolution of Meta’s latest AI innovation is still unfolding. The trajectory of integrating generative AI more deeply into commonplace applications is a development worth watching. Now, with generative AI more accessible than ever, there is an immense potential to elevate digital literacy and enrich our comprehension of AI capabilities and implications.

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