Instagram Shared Insights On Creating Engaging Stories For Your Brand

In the world of social media marketing, Instagram has emerged as a powerful platform for businesses to connect with their audience on a more personal level. With its emphasis on visual content, Instagram allows brands to showcase their products or services in a visually appealing and engaging way. One feature that has gained significant popularity among brands is Instagram Stories. These temporary posts, which disappear after 24 hours, have proven to be an effective tool for capturing the attention of users and driving engagement. In this article, we will delve into the insights shared by Instagram on creating engaging stories for your brand, and explore how you can leverage this feature to its full potential.

The Importance of Instagram Stories for Brands

Now that we have a better understanding of how Instagram’s algorithm works, let’s explore why Instagram Stories are such a valuable tool for brands. Instagram Stories have revolutionised the way brands connect with their audience on social media platforms. In today’s fast-paced digital world, capturing and maintaining the attention of consumers is more challenging than ever. Instagram Stories offer a unique solution to this dilemma by providing a dynamic and engaging format that allows brands to share content in a more interactive and captivating manner.

Driving Engagement Through Instagram Stories

Instagram Stories offer a unique opportunity to engage with your audience in a more authentic and interactive way. With features such as polls, question stickers, and swipe-up links, you can encourage your followers to participate and actively engage with your brand. This not only strengthens the relationship between your brand and your audience but also provides valuable insights that can inform future marketing strategies. Furthermore, the ephemeral nature of Instagram Stories creates a sense of urgency and exclusivity, prompting users to check in regularly to ensure they don’t miss out on any updates or promotions. This constant engagement can significantly boost brand visibility and keep your audience excited and invested in your content.

Building Brand Identity with Instagram Stories

Another advantage of Instagram Stories is their ability to showcase your brand’s personality and values. By sharing behind-the-scenes footage, product tutorials, or user-generated content, you can give your audience a glimpse into the human side of your brand. This creates a sense of authenticity and builds trust, ultimately strengthening your brand identity. Moreover, the interactive nature of Instagram Stories allows brands to receive instant feedback from their audience, enabling them to tailor their content and messaging to better resonate with their followers. This real-time engagement fosters a sense of community and loyalty among customers, turning them into brand advocates who are more likely to recommend your products or services to others.

Tips for Creating Engaging Instagram Stories

Now that we understand why Instagram Stories are important, let’s explore some tips to help you create captivating and engaging content. Instagram Stories have become a powerful tool for businesses and influencers to connect with their audience in a more authentic and engaging way. By utilising the various features that Instagram offers, you can take your storytelling to the next level and create content that resonates with your followers on a deeper level.

Add Yours Sticker and Templates

Add Yours Sticker and Templates

Add Your Sticker and Templates



Launched in 2021, Instagram’s ‘Add Yours’ sticker revolutionised social storytelling, allowing users to contribute to public story threads with custom prompts and public responses. This feature empowers brands and creators to share engaging stickers and witness real-time responses from their audience directly on their Stories.

When you spot an ‘Add Yours’ sticker on someone’s Story, simply tap it to add your own contribution to the thread. This interactive format has sparked countless creative prompts, from showcasing #OOTD (Outfit of the Day) looks and adorable pet moments to sharing the oldest photos on your camera roll. The recent introduction of ‘Add Yours’ templates has further amplified this engaging trend. Now, you can incorporate GIFs, text, or images into your Story, transforming them into templates for audience participation.

To create an ‘Add Yours’ template, access the sticker tray and select ‘Add Yours Templates.’ Customise your template or tap the dice for instant inspiration. Once shared, your followers can use your template and put their unique spin on it. Brands have leveraged these templates innovatively, from conducting ‘this or that’ polls to curating maps showcasing their audience’s travel adventures.

Mention someone after you post a story

Even after your story is live, you can still mention friends so they can add it to their own story. Here’s how: Tap the three dots menu on your posted story and select “More”, then choose “Add Mention”. This allows you to go back and @mention anyone you may have missed initially. That way, the friends or accounts you want to give a shout-out to will get a notification about being tagged in your story.

Make a collage using Layout

Instead of just posting single photos, you can combine multiple shots into one cohesive collage using the Layout feature. It’s super easy – before snapping your photos, just tap the Layout icon. From there, you can “Change grid” to pick your desired layout pattern for arranging your pics. Once you’ve selected a layout, either take a fresh series of photos using your camera or handpick some gems from your camera roll.

The Layout tool gives you so much creative freedom to mash up different shots into a single, visually-appealing story. You can showcase multiple outfits, play with unique angles and framing, or capture the start-to-finish of an activity. It’s the ultimate Instagram Stories hack! Instead of posting a random stream of single shots, spend a minute setting up your Layout collage. It instantly elevates your story with an artistic, pro editing touch.

How to fill the background with a solid colour

Did you know Instagram’s pen tool holds the key to creating stunning solid colour backgrounds for your Stories? With a few simple taps, you can transform your visual narratives into captivating masterpieces that demand attention and leave a lasting impression.

Here’s how to unlock the power of solid colour backgrounds on Instagram Stories:

  1. Capture or upload your desired photo or video.
  2. Tap the “Draw” icon to access the pen tool.
  3. Select your desired hue from the colour palette.
  4. Press and hold on the screen to seamlessly fill the background with your chosen solid colour.

For added depth and dimension, you can also apply a translucent overlay by following the same steps but selecting the highlighter icon before filling the screen.

Pro Tip: When selecting your colour, press and hold on the colour options to reveal a gradient view, allowing you to explore a wider range of shades. Alternatively, tap the eyedropper tool to sample a specific colour directly from your story’s photo or video. Solid colour backgrounds offer a clean and modern canvas for your content, ensuring your message takes centre stage. Whether you’re showcasing products, sharing quotes, or providing behind-the-scenes glimpses, this technique adds a touch of sophistication and visual appeal to your Instagram Stories.

Experiment with various colours, overlays, and creative elements to craft a cohesive and eye-catching aesthetic that reflects your brand’s personality and resonates with your audience. Embrace the power of solid colour backgrounds and elevate your Instagram storytelling to new heights.

How to fill the background with a solid color

How to fill the background with a solid colour


Turn live photos into a Boomerang

Transform live photos into dynamic Boomerangs on Instagram Stories with just a tap. First, select a live photo from your camera roll – they’ll feature a Boomerang icon in the corner. Then, press and hold on the photo in your Story. Your live moment will seamlessly loop into an engaging Boomerang. Leverage this straightforward tool to breathe new life into your visual narratives. Live photos transition into eye-catching, looping Boomerangs that add energy and motion to your Instagram Stories.

Glowing Emojis

On Instagram Stories, emojis have become a ubiquitous language, allowing users to express emotions, add emphasis, and infuse their visual narratives with personality. However, did you know that you can take your emoji game to the next level by making them glow? This simple yet impactful technique adds a touch of vibrancy and luminosity to your Stories, ensuring your emojis truly pop off the screen and captivate your audience.

To create glowing emojis, follow these simple steps:

  1. Access the Instagram Stories camera and capture or upload your desired photo or video.
  2. Tap the “Text” icon to add emojis to your Story.
  3. Once you’ve selected your emojis, tap and hold on them to reveal additional styling options.
  4. Select the “Neon” effect to watch your emojis radiate with a vibrant, glowing aura.

Glowing emojis are a versatile tool that can be applied in numerous ways. Use them to emphasise key messages, highlight emotions, or simply add a touch of whimsy and playfulness to your Stories. Whether you’re sharing a motivational quote, promoting a product, or providing a behind-the-scenes glimpse, glowing emojis will undoubtedly elevate your content and capture your audience’s attention.


In conclusion, Instagram Stories have emerged as a powerful tool for brands to connect with their audience in an engaging and authentic way. By leveraging features like the ‘Add Yours’ sticker and templates, brands can spark interactive conversations and user-generated content. Additional tips like mentioning others after posting, creating photo collages with Layout, using solid colour backgrounds, transforming live photos into Boomerangs, and making emojis glow allow brands to get creative and capture users’ attention.

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