An image showcasing the email marketing creative for Premium Brands. The email features a collage of renowned luxury brands' logos, including fashion, jewelry, and accessory brands. The logos represent esteemed names in the industry, symbolizing exclusivity, quality, and style. The image conveys a sense of elegance and sophistication. The email encourages recipients to explore the world of Premium Brands, offering a curated selection of high-end products and experiences. It invites them to indulge in luxury and embrace the allure of prestigious brands.

Maximising ROI: 8 Email Marketing Creatives That Convert

For premium brands, it’s essential to maximise return on investment (ROI) through effective campaign creatives. But how do you know which email marketing creatives will work best?

It can be a challenge for even the most experienced brands. Fortunately, there are some tried and true email marketing techniques that have proven to be successful. In this blog post, we’ll discuss 8 email marketing campaign creatives that convert and how they can help you increase your ROI.

Magic Spoon

www.magicspoon.com

Key Takeaways:

  • Dynamic images – A key part of grabbing the attention of your audience is a strong opening email to your email campaigns.
  • Bold questions – Get your audience to start thinking about your brand and engaging in your email.
  • Reviews – Social proofing should never be overlooked, and can often be a huge factor in driving audiences over to covert.

An image showcasing the email marketing creative for Magic Spoon. The email features a vibrant and visually appealing design with a captivating headline. It includes an enticing image of a bowl filled with colorful cereal, accompanied by a spoonful of milk. The background features a whimsical pattern with the Magic Spoon logo displayed prominently. The email presents a tempting offer and a call-to-action button, inviting recipients to explore Magic Spoon's delicious and healthy cereal options.

Hardgraft

www.hardgraft.com

Key Takeaways:

  • Images – Showing details of your products is a great way to highlight the quality
  • Not to much copy – Often brands put to much copy into their emails, Hardgraft have kept their email minimal and let the products do the talking, making audiences want to click to find out more
  • Mission Statement – Email’s are a great way to drive your brand message as seen below!

 

An image displaying the email marketing creative for Hardgraft.com. The email features a sleek and minimalist design with a focus on luxury leather goods. The image showcases a stylish leather bag, meticulously crafted with attention to detail. The background is a combination of muted tones and textures, reflecting the brand's sophisticated aesthetic. The email includes concise text introducing the product and highlighting its premium quality. A subtle call-to-action button invites recipients to explore the Hardgraft.com website for more exclusive leather products

GoPro

www.gopro.com

Key Takeaways

  • Comparisons – A massively overlooked strategy for brand email marketing, comparing your products to competitors, or your own is an incredibly simple and effective at communicating differences to new and existing audiences
  • Loyalty Offers – Frequently brands will give away big discounts just to get a one time purchase from customers, however GoPro have a great approach for discounted their latest offering which is based around gaining subscribers onto their platform to then unlock special discounts.
  • Using bold colours – Finally, a consideration to take away from this email would be the use of strong colour pallets that reflect the GoPro branding and also will stand out with a users inbox.

An image showcasing the email marketing creative for GoPro. The email features an adventurous scene captured by a GoPro camera. It depicts a person engaged in an exhilarating outdoor activity, such as surfing, snowboarding, or hiking. The image is dynamic, capturing the action and excitement of the moment. The GoPro logo is prominently displayed in the corner, reinforcing the brand. The email encourages recipients to discover the incredible capabilities of GoPro cameras and accessories, capturing their own thrilling moments in high-quality video and photos.

Rapha

www.rapha.cc

Key takeaways

  • Striking image – The open image to an email is incredibly vital to grab the attention of the audience, Rapha have kept this in mind with an image that will get audiences engaged
  • Copy that resonates – Finding ways to connect with your audience through your copy, is a key part of driving conversions through email marketing
  • Product Descriptions – If you are going to give a product description in your emails, this is a great way to do.

 

An image showcasing the email marketing creative for Rapha. The email features a cyclist wearing Rapha cycling apparel, riding through a picturesque landscape. The image captures the essence of cycling culture, with the cyclist in a sleek and stylish outfit. The background scenery showcases beautiful landscapes, such as mountains, countryside, or urban streets. The Rapha logo is displayed prominently, representing the brand's commitment to high-quality cycling gear. The email promotes Rapha's latest collection, inviting recipients to explore their range of performance-driven clothing and accessories for passionate cyclists.

 

reMarkable

www.remarkable.com

Key takeaways

An image showcasing the email marketing creative for reMarkable. The email features a sleek and innovative digital notepad, surrounded by handwritten notes and sketches. The digital notepad, with its E Ink display, resembles a traditional paper notebook. The image captures the essence of reMarkable's technology, combining the convenience of digital note-taking with the tactile feel of writing on paper. The reMarkable logo is displayed prominently, representing the brand's dedication to enhancing productivity and creativity. The email encourages recipients to explore reMarkable's cutting-edge devices, enabling a seamless digital writing experience for professionals and creatives alike.

Caraway

www.carawayhome.com

Key takeways

An image showcasing the email marketing creative for Carawayhomes.com. The email features a beautifully designed kitchen scene in a modern home setting. The image showcases a spacious and well-organized kitchen with sleek countertops, high-quality appliances, and stylish cookware. Natural light fills the space, creating an inviting atmosphere. The Caraway Homes logo is prominently displayed, representing the brand's commitment to delivering premium home solutions. The email invites recipients to explore Carawayhomes.com for their range of well-crafted and luxurious homes, designed to elevate the living experience.

Juliet

www.drinkjuliet.com

Key takeaways

 

An image showcasing the email marketing creative for DrinksJuliet.com. The email features an enticing assortment of colorful and refreshing beverages. The image displays a variety of delicious drinks, including cocktails, mocktails, and smoothies, beautifully garnished with fresh fruits and herbs. The vibrant colors and presentation evoke a sense of sophistication and indulgence. The DrinksJuliet.com logo is prominently displayed, representing the brand's commitment to providing exquisite and innovative drink recipes. The email encourages recipients to visit DrinksJuliet.com to discover a wide range of beverage recipes, tips, and inspiration for creating delightful drinks at home.

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