Email Marketing for Consumer Brands

With ever changing IOS tracking capabilities, email marketing allows us to accurately track purchases by plugging the platform directly into the backend of your website. Working closely with our other service lines, email marketing integrates with other services to optimise results.

In particular, email compliments Paid Strategy where we can test and take learnings across multiple service lines.

Upon onboarding a new email partner, we will ensure that the chosen email platform is set up and plugged into the backend of the client’s website.

From here, we will move forward with setting up 3-4 growth flows and begin working closely with the client on how these flows will look and feel. Our in-house graphics team will pull together a template for approval.

Once we have set the initial flows live, we will begin working on a campaign strategy, ensuring optimum sales for the new client.

Email marketing facilitates direct, personalised communication with consumers throughout their customer journey. It is a prime opportunity to engage with current customers and develop custom flows to encourage repeat purchases, upsell and develop the brand’s community. In addition to current customers, email marketing can be used to access, converse and convert engaged prospects.

Best utilised as an insightful tool to educate new audiences on why the offering is a necessity for them, email marketing is an effective way to guide them through the purchasing process. Finally, it provides valuable customer data and insights that can be used to drive a more intentional approach to wider marketing strategy.

303 takes a creative-first approach to email marketing. We understand the importance of developing audience-specific flows at different stages of the customer journey to yield impactful results. After identifying audiences and understanding their habits, our email marketing team work closely with the creative team to format emails that engage. Pairing this with appropriate copy for the audience specific flow is where we see a high conversion rate for our partners.

Not only do we value email marketing for the access it provides to customers and the valuable data driven audience insights it yields, but also for its ability to contribute to the personification of a brand. It should show the brand’s values by using a consistent tone of voice and strong and considered branding throughout.

When paired with a highly personalised approach, the amalgamation will result in recipients developing a strong brand affinity and therefore ​increased lifetime value of a customer. Whether it be a re-marketing flow, a post-purchase flow, or a newsletter, it is imperative that they all contribute to the brands identity to maximise impact.