Email Marketing for Consumer Brands
What is Email Marketing

Client result in 2022:
40:1 ROI
The benefits of Email Marketing
In particular, email compliments Paid Strategy where we can test and take learnings across multiple service lines.
Are you a consumer brand?
Do you want to grow?
Let's talk.
How will the service be deployed and what are the steps?
From here, we will move forward with setting up 3-4 growth flows and begin working closely with the client on how these flows will look and feel. Our in-house graphics team will pull together a template for approval.
Once we have set the initial flows live, we will begin working on a campaign strategy, ensuring optimum sales for the new client.
Why choose Email Marketing?
Best utilised as an insightful tool to educate new audiences on why the offering is a necessity for them, email marketing is an effective way to guide them through the purchasing process. Finally, it provides valuable customer data and insights that can be used to drive a more intentional approach to wider marketing strategy.
Why 303?
Not only do we value email marketing for the access it provides to customers and the valuable data driven audience insights it yields, but also for its ability to contribute to the personification of a brand. It should show the brand’s values by using a consistent tone of voice and strong and considered branding throughout.
When paired with a highly personalised approach, the amalgamation will result in recipients developing a strong brand affinity and therefore increased lifetime value of a customer. Whether it be a re-marketing flow, a post-purchase flow, or a newsletter, it is imperative that they all contribute to the brands identity to maximise impact.
Case Study
WaterRower
In Q4 of 2021, after having partnered with WaterRower for 3 years, we expanded our partnership to include email marketing.
We set up WaterRower’s Klaviyo account from scratch and developed a launch strategy including flow development (design, copywriting and asset selection), formulation of audience lists, and a newsletter relaunch. We launched with three flows and by the end of Q1 2022 we had set eight live.

40:1
ROAS from Email Marketing
54%
Average email open rate
5.5k
Products sold with £800+ AOV
FAQ’s
What other Apps / integrations can we use?
Email marketing platforms work very well with our other services lines. For example, it can plug into Facebook Ads to allow us to directly integrate campaigns to generate leads and grow subscriber lists. Most email marketing platforms can be directly integrated with a huge number of platforms including, Facebook Advertising, ReCharge, Salesforce, Stripe and Zendesk to name a few.
How do you measure success?
At 303, we constantly watch and amend our flow and newsletter strategies. We closely monitor Open Rate and Click Through Rate, amending frequency and subject lines if we see these begin to drop. As a measure of success, we focus on Open Rate, CTR and revenue.
What platform does 303 use?
At 303 we’re open to a number of different email marketing platforms. We find that Klaviyo plugs well into E-Commerce based websites, however, have experience working across a number of different platforms including MailChimp and Mailshake.
What flows should we use?
As an absolute bare minimum, the first flows that we would set up would be a Welcome Series, Abandoned Cart and Post-Purchase. We believe these to be the fundamentals of email marketing when it comes to flows as they are the minimum you can implement and begin to see revenue and customer retention increase.
Are you a consumer brand?
Do you want to grow?
Let's talk.