Should UK Premium Brands Invest in Instagram Verification?

Facebook and Instagram recently announced that they are introducing paid verification in the UK, giving premium brands the opportunity to get their profiles verified on the two popular social media platforms. The verification process provides an extra layer of trust and credibility for brands and allows them to stand out from the crowd.For UK premium brands, this new feature could be a great way to build a stronger presence on Facebook and Instagram and increase their visibility. In this blog post, we'll take a look at whether UK premium brands should invest in Facebook and Instagram verification and how it could benefit their businesses.

What is Facebook and Instagram Paid Verification?

Facebook and Instagram have introduced a new feature that allows users to pay for verification badges on their accounts. This process involves a rigorous review by the social media platforms to ensure that the account meets specific criteria for authenticity and prominence. Verification badges are designed to help users differentiate between authentic accounts and imitations.Facebook and Instagram paid verification is a service available to accounts that are deemed to have a high degree of importance and relevance. It is a process of confirming the account's identity, authenticity, and status as an influential brand. This verification badge is intended to make it easier for followers to find legitimate accounts. This feature has been rolled out in the UK and has generated a lot of buzz among marketers and influencers alike.While verification has been around for a while, it has only been available to a select few, including public figures, celebrities, and major brands. This new feature is set to democratize the verification process by making it more accessible to a wider range of users. But the question remains, what benefits does paid verification offer, and should UK premium brands invest in it?

How Does it Work?

Facebook and Instagram verification is not a new concept, but the introduction of paid verification is. The social media platforms now offer paid verification, allowing users to gain that coveted blue checkmark for their accounts. This is significant for brands and individuals who want to establish themselves as authoritative figures in their industries.The process of obtaining paid verification is straightforward. You can access the feature in your account settings and choose to apply for verification. You will be asked to provide several pieces of information to confirm your identity, including your name, photo identification, and any relevant documentation.Once you have submitted your application, the platform's team will review it, and if they determine that you meet their criteria, you will be awarded the verified badge. This badge signals to other users that your account is authentic and trustworthy.One critical aspect of paid verification is that it comes with a cost. While it is still free to apply for regular verification, paid verification requires users to pay a fee, which varies depending on the platform and location. Currently, the paid verification feature is only available in the UK, and it costs around £7.00 for Instagram verification and £89.00 for Facebook verification.The payment system is set up using Facebook's own payment gateway, so users can easily pay for verification with their credit card or other payment options. However, it is important to note that paying for verification does not guarantee that you will be awarded the blue badge. The platform's team still reserves the right to approve or deny verification requests.

What are the Benefits for Premium Brands?

There are several benefits for premium brands to invest in Facebook and Instagram verification. First and foremost, it adds a layer of credibility and authenticity to their profiles. By having the blue checkmark next to their name, it signals to potential customers that their brand is legitimate and trustworthy.Furthermore, verified profiles have access to certain features that unverified profiles do not. For example, they can add links to their Instagram Stories, which is an excellent way to drive traffic to their website or e-commerce store. They can also use Instagram’s swipe-up feature, which is another effective way to drive conversions.Moreover, verified profiles are more likely to appear in search results, which can lead to increased visibility and engagement. This is particularly important for premium brands, as they often have a higher price point and need to appeal to a more targeted audience.Overall, the benefits of Facebook and Instagram verification for premium brands are significant. By investing in this feature, they can increase their credibility, gain access to new features, and improve their visibility on the platform. It is a worthwhile investment for brands that want to establish themselves as leaders in their industry and gain a competitive advantage.Need support with Facebook and Instagram verification get in touch with us today.