Snatched and Sporty: Why NikeSKIMS Is More Than Just Athleisure

This long-term partnership is set to redefine activewear, blending Skims’ expertise in sculpting and second-skin fabrics with Nike’s high-performance sports technology.

Here’s everything we know so far about this game-changing collaboration.

When Shapewear Meets Sportswear

The goal? To create activewear that seamlessly supports movement while still delivering a flattering, confidence-boosting fit. 

Whether you’re an athlete or just looking for sleek, comfortable pieces for everyday wear, NikeSKIMS is about to make a major impact on how we approach performance wear. And with its single-word name, it’s clear this collaboration is anything but ordinary.

The History of Skims

Founded by Kim Kardashian in 2019, Skims has rapidly become a dominant force in the fashion industry. Known for its innovative shapewear, seamless basics, and inclusive sizing, the brand has redefined how people think about undergarments and loungewear. 

From viral body-contouring pieces to luxurious everyday essentials, Skims has built its reputation on creating solution-oriented designs that enhance natural shapes—making its expansion into performance wear a natural next step. 

After Kim’s recent involvement with Team USA for the 2024 Olympics, it’s no surprise that she’s now ventured further into activewear. This new collaboration emphasises her commitment to empowering athletes while remaining true to her brand’s core values of comfort, inclusivity, and confidence.

A Fusion of Fashion and Function

NikeSKIMS isn’t just another influencer-driven activewear drop—it’s a strategic partnership built on the idea that style and performance can coexist. 

Nike, a known leader in sports innovation, brings decades of research into movement, breathability, and support, while Skims revolutionised the shapewear industry by mastering body-contouring, comfort, and inclusivity.

The result? A performance wear collection that prioritises both aesthetics and function.

Unlike typical activewear, which often sacrifices style for performance (or vice versa), NikeSKIMS aims to provide pieces that:

• Move with you: Designed for high-impact workouts while still being comfortable for everyday life.

• Flatter every body type: Expect sculpting silhouettes and inclusive sizing, in true Skims fashion.
• Feature premium materials: A mix of compression, sweat-wicking, and breathable fabrics that Nike is known for.

The highly anticipated first drop is set to launch in the U.S. this spring, and the excitement is already building.

What to Expect from NikeSKIMS

While full details of the launch are still under wraps, Nike has confirmed that training apparel, footwear, and accessories will be part of the lineup. 

Some Key Things We Can Anticipate:

• Reimagined Activewear Essentials – Classic sportswear staples, like leggings, bodysuits, and sports bras, with Skims’ signature body-hugging cuts.
• High-Tech, But Make It Sculpting – A focus on fabrics that provide compression, support, and breathability for all-day wear.
• Fashion Meets Functionality – Pieces that transition effortlessly from the gym to streetwear, without compromising on performance.

With Nike’s global influence and Skims’ celebrity-fueled cultural impact, expect this launch to be one of the biggest activewear moments of the year. We are predicting many top athletes will be involved.

Kim Kardashian’s Vision for Nike x Skims

Kim Kardashian’s Skims empire has always been about innovation—whether it’s solution-based shapewear, ultra-soft loungewear, or second-skin intimates. So, it’s no surprise that she wanted to take the brand into the performance wear space in a way that felt both functional and fashion-forward.

Kardashian herself has emphasised that NikeSKIMS is all about empowerment—creating pieces that bring a sense of strength, style, and support, whether they’re training, running errands, or traveling.

Nike’s President of Consumer, Product & Brand, Heidi O’Neill, echoed this sentiment, stating that this collection is about bringing more women into sport and movement by providing apparel that is both powerful and sexy.

The underlying message? Performance wear should work for all bodies, not just elite athletes.

Why This Collab Matters

So, what can we take away?

NikeSKIMS is more than just another celebrity fashion drop—it’s a statement on the future of performance wear. It challenges the outdated idea that sportswear has to be purely functional, proving that compression, sculpting, and movement can exist in the same space.

With athleisure dominating modern wardrobes, this collab will likely push boundaries by offering designs that support both high-intensity training and effortless everyday style.

A few key reasons why this collab is a game-changer:

• It bridges the gap between shapewear and sportswear.
• It highlights inclusivity, offering a wide range of sizes and fits.
• It makes performance wear feel aspirational and fashionable.

As we count down to the official launch, one thing is certain—NikeSKIMS is about to change the way we think about activewear.