Jacquemus Takes a Stylish Spin on Olympic Hurdles

Jacquemus, the French fashion house, has created a unique Olympic-themed campaign. The brand's TikTok spot cleverly transforms hurdles into oversized handbags.

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Unexpected Athletes Take Centre Stage

The advertisement features two elegantly dressed seniors racing on the track. They leap over giant bags in Olympic ring colors instead of traditional hurdles.

Industry Praise For Creative Approach

OK Cool co-founder Jolyon Varley commended the campaign on LinkedIn. He praised its ability to capture the Olympic spirit while remaining fashion-forward.

Fashion For All Ages

The spot celebrates inclusivity in fashion and sports. It reminds viewers that style and athleticism have no age limits.

Building On Past Successes

This campaign follows Jacquemus' previous innovative marketing efforts. The brand recently collaborated with Nike and created a unique Selfridges pop-up.

Driving Brand Awareness

Last year, Jacquemus drove a giant handbag through Paris. This stunt showcased the brand's French heritage and creativity.https://www.youtube.com/watch?v=mnDNAv9HBSM&t=2s

Anticipation for Paris 2024

The Olympic-themed campaign builds excitement for the upcoming Paris 2024 Games. It positions Jacquemus as a brand connected to this global event.

Setting The Bar High

Jacquemus' innovative approach challenges other brands to be more creative. The fashion house continues to stand out with its unique marketing stunts. This campaign showcases Jacquemus' ability to blend fashion with cultural moments. It demonstrates how luxury brands can engage with sports events creatively.

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