Sult Is Coming - Here’s Everything We Know So Far

Meet Sult – the soon-to-launch brand already making waves in the wellness space. Founded by industry veterans Milly Goldsmith and Henry Porpora, Sult promises a bold and refined take on modern nourishment, blending thoughtful ingredients with elevated design. While many details remain under wraps, the anticipation is building, thanks to the founders’ strategic social media presence leading up to the launch.

This isn’t just another drink. It’s not just another wellness brand. Sult is setting the stage for something smarter, slower, and more intentional – and we’re here for it.

The Vision Behind Sult

At the heart of Sult is a bold ambition: to transform how we hydrate – not just with function, but with feeling. Rooted in the belief that wellness should be intuitive, accessible, and beautifully designed, Sult was created to elevate everyday hydration through thoughtfully crafted, science-backed products.

The name 'Sult' – derived from both the Irish word for pleasure or delight and the Norwegian word for hunger or longing – speaks directly to the brand’s ethos: making self-care feel good, not like a chore. This fusion of meanings embodies the brand's focus on nourishing both body and mind, satisfying your cravings for wellness while delivering an experience that feels indulgent and fulfilling.

Founded by wellness advocates and industry experts Henry and Milly, Sult seamlessly combines modern well-being with intentional design and functional performance. More than just a hydration brand, Sult sets a new standard for conscious wellness, where form meets function. Every product is crafted to nourish your body, elevate your day, and support your soul.

Meet the Founders

Sult is the result of a collaboration between two dynamic founders:

Henry Porpora – With years of experience in leading operations and scaling hospitality and lifestyle brands across the UK, Henry’s approach is rooted in structure and delivering exceptional experiences. He has a proven track record of turning ambitious visions into reality, and he’s bringing that expertise to Sult’s growth and rollout.

Milly Goldsmith – A true force in both the wellness and creative industries, Milly is an influencer and brand-building expert with a sharp eye for design and audience connection. Her passion for wellness and lifestyle fuels her drive to create a brand that goes beyond hydration, fostering a conscious, balanced way of living. Milly’s creativity is central to shaping Sult’s identity and ensuring it stands out in the crowded wellness space.

Together, Henry and Milly are building a brand that is as thoughtful and functional as it is beautifully executed. With Henry’s strategic leadership and Milly’s creative vision, Sult is poised to become more than just a hydration product – it’s a lifestyle companion.

What to Expect From Sult

Expect a space that fosters community, where every element invites connection and rejuvenation. The products? A selection of hydration options designed to support your mind, body, and soul. These won’t be your typical wellness drinks – think vibrant, refreshing options crafted to revitalise and energise. Launching on April 20th, Sult’s Watermelon Berry and Peach Citrus flavours are just the beginning – with many more exciting options to follow.

Every sip will feel like a step toward a more intentional, grounded you. Sult is not just about hydration; it’s about recharging and nourishing your entire being – physically, emotionally, and mentally. While the products are yet to be experienced, one thing is for sure: Sult will redefine how we live, offering more than just hydration but a complete lifestyle that promotes balance and well-being.