The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Extra
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September 27, 2023
What are landing pages? How should premium brands use them?
Extra
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September 26, 2023
5 Essential Content Marketing Strategies for Skincare Brands
Brand News
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Extra
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September 25, 2023
The Strap You Keep Seeing: How WHOOP Broke Into the Market
Extra
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September 22, 2023
Giant Porsche 911 Takes Over Munich: The Unmissable Oversized Installation!
Extra
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September 21, 2023
Gal Gadot's: GOODLES - A Marketing Success Story
Brand News
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September 20, 2023
The Successful Marketing Strategy of REPRESENT
Extra
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September 19, 2023
Netflix, Nike & Top Boy - The Collaboration of 2023
Digital
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Extra
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September 14, 2023
Unlock Your Creative Potential with a Digital Agency
Extra
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September 13, 2023
Exploring Ooni Pizza Oven's Innovative Marketing Strategies
Extra
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Performance Marketing
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September 12, 2023
How to Use UTM Parameters to Track Social Media Success
Digital
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Extra
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September 11, 2023
Exploring How TRIP Has Grown in the CBD Market
Organic Social
All
September 10, 2023
What To Do When Your Facebook Ad Account Is Disabled
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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