The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Extra
All
August 22, 2023
How A Campaign Change the Perception of Plant-Based Milk Oatly
Performance Marketing
All
August 21, 2023
Strengthening Customer Retention: The Power of Email Marketing
Organic Social
All
August 21, 2023
Preventing Ad Fatigue on Facebook: Refreshing Your Content
Organic Social
All
August 20, 2023
Maximizing YouTube Shorts SEO for Premium Homeware Brands
Extra
All
August 18, 2023
HiSmile's Marketing Strategy: How Influencers Built a Global Teeth-Whitening Brand
Digital
All
Extra
All
August 17, 2023
The Need for Speed: Why Brands Sponsor F1 Cars
Organic Social
All
August 16, 2023
Maximising Your Brand's Reach with TikTok Keywords
Digital
All
July 28, 2023
Driving Success in the Luxury Industry: 15 Key Digital Marketing Statistics
Digital
All
July 27, 2023
11 Incredible Statistics for Digital Marketing in the UK
Performance Marketing
All
July 27, 2023
12 Powerful Statistics That Showcase the Impact of Google PPC Advertising (2023)
Organic Social
All
July 26, 2023
10 Eye-Opening Statistics for TikTok in 2023
Digital
All
Brand News
All
July 25, 2023
The Power of Simplicity: How The Ordinary's Marketing Captivated Millions
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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