The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
All
Performance Marketing
All
July 5, 2023
How Email Marketing Can Transform Your Brand: 10 Key Benefits
Extra
All
July 4, 2023
Inside the Marketing Strategy of KSI and Logan Paul's PRIME Success
Digital
All
July 4, 2023
THREADs by Meta: Is this the new twitter?
Digital
All
Performance Marketing
All
July 2, 2023
Unleashing the Power of Google Performance Max for Your Digital Marketing Campaign
Digital
All
June 28, 2023
What Makes Ryan Reynolds So Effective at Marketing?
Organic Social
All
June 28, 2023
Exploring the Power of User-Generated Content on TikTok
Digital
All
Performance Marketing
All
June 21, 2023
Maximising ROI: 8 Email Marketing Creatives That Convert
Extra
All
June 20, 2023
Skincare Brands Killing It with Digital Marketing Strategies
Performance Marketing
All
Digital
All
June 13, 2023
Mastering YouTube Ads for Premium & Luxury Brands
Digital
All
June 12, 2023
The Power of Digital Marketing for Fashion Brands: Driving Sales
Organic Social
All
June 12, 2023
TikTok Algorithm 2023: A Deep Dive
Digital
All
Extra
All
June 11, 2023
Understanding Digital PR for Premium Brands
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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